BOCA RATON, Fla., May 29, 2019 /PRNewswire-PRWeb/ -- Boca Raton Innovation Campus hosts an in-depth panel discussion and Q&A on how to earn free press and make every second count! Our expert panel is comprised of the "who's who" of South Florida's editorial media, including:
- Marie Speed, Editor-in-Chief, Boca Raton Magazine
- Alexandra Clough, 20-year veteran, Staff Writer, Palm Beach Post
- Brian "McLovin" Rowitz, Executive Producer, ESPN West Palm
- Suzanne Boyd, former TV Anchor and Founder, Suzanne Boyd Productions
PR veteran Cindy Metzler, President of Omm Media and co-organizer of TEDxBocaRaton, will be moderating.
The event will take place at Boca Raton Innovation Campus (BRiC) from 8 a.m. to 9:30 a.m. at 5000 T-Rex Avenue.
"We have so many newsworthy businesses within BRiC and in the Boca Raton community," said Danielle Vennett, Vice President at BRiC. "We are excited to be able to offer this valuable program to our tenants and surrounding businesses to help them generate press for their organization and brand."
Did you know you have just eight seconds (or less) to grab the attention of the media? That means you must seal the deal before you finish reading these two sentences.
Getting the media's attention takes more than just well-crafted words. You must know the do's and don'ts of pitching, successful storytelling, and what it takes to secure media coverage. Additionally, knowing which types of press best fit your pitches are vital.
"The inbox is daunting, especially with today's 24/7 news cycle," said Suzanne Boyd, former TV anchor, media expert, and founder of Suzanne Boyd Productions. "Media professionals get hundreds of e-mails a day, so if it doesn't stand out it will get passed by. Pitches and headlines need to be concise, catchy, informative, and newsworthy. This event should help direct people in the right direction."
What: Meet the Media: Turning Your Pitch Into Free Press
Who: Media Experts from Boca Magazine, Palm Beach Post, ESPN, SBP
When: Thursday, May 30, 2019 | 8am
Where: Boca Raton Innovation Center (BRiC)
5000 T-Rex Avenue, Boca Raton, FL 33431
Boca Raton Innovation Campus (BRiC) is the largest single-facility office building in the state at 1.7 million square feet. Designed by Marcel Breuer, the campus was originally built in 1969 for IBM's General Systems Division and is home to the invention of the first personal computer and smartphone. The campus was recently acquired by Crocker Partners with the vision of building off of BRiC's history and evolving the campus into a science and technology hub. An ideal landing spot for companies with large footprints, BRiC is currently home to 36 tenants including Bluegreen Vacations, Modernizing Medicine and MDVIP.
SOURCE Boca Raton Innovation Campus