MIAMI, July 10, 2019 /PRNewswire-PRWeb/ -- Miami Swim Week, the city's biggest fashion event of the year and the fashion industry's official swim week, is returning Thursday, July 11 through Monday, July 15. Miami Swim Week will feature furniture from BoConcept placed throughout the event's space. BoConcept is a global retailer specializing in luxury urban-chic furniture.
"BoConcept is a global brand with 300 locations worldwide, and we're thrilled to partner with Miami Swim Week, an international event that brings together people from all over the world who have a true appreciation for design that is stylish and bold, yet still functional," said BoConcept Director of Marketing Steen Knigge. "It is truly an honor to be part of such a major fashion event, and we look forward to creating compelling and engaging spaces that will make a true impression upon Miami Swim Week."
Every show at Miami Swim Week is an experience that fuses art, fashion and music, and BoConcept will experience a high profile at this multi-day affair.
"Being a locally-owned franchise, we at BoConcept feel strongly about getting involved in the communities in which we live and work, and Miami Swim Week is a great way to have a presence at an amazing event in our own backyard," BoConcept Regional Manager Kaare Knudtoft said. "Miami Swim Week is a key fashion industry event and a huge source of pride for our staff members and clients, and we are thrilled to showcase our talents on a global stage."
Miami Swim Week is put on by Art Hearts Fashion, a leading platform that allows designers and artists to showcase their collections in a professional and modern fashion week setting. Art Hearts Fashion collaborates with several charities and brings them directly onto the runway, including Disability Inclusion, Make a Wish and Project Cancerland.
This year's Miami Swim Week features the 2020 designs of a variety of international designers, including Black Tape Project, Carmen Steffens, Jacque Designs Swimwear, Joseph & Alexander, Lila Nikole, Lounge Underwear, OMG Miami Swimwear, Sauvage Swim and Trina Turk. BoConcept joins gettyimages, Peroni, Saks Fifth Avenue, Univisión and more as a sponsor for Miami Fashion Week.
For more information, visit https://miamiswimweek.com/.
Since opening its first franchise in Paris in 1993, BoConcept has become a global leader in the design of bold, stylish furniture, boasting 300 locations in 65 countries around the world. Founded in Denmark in 1952, BoConcept differentiates itself by offering premium quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world's leading interior designers. Backed by a proven global concept and strong franchise support system, BoConcept's 15 U.S. locations include a flagship store, which opened in December 2017 on New York City's famed Madison Avenue. For more information please visit http://www.boconcept.com. To inquire about franchise opportunities, please visit https://www.boconcept.com/en-us/boconcept/franchise.