Bodidata's integration of QuantaCorp NV, the European Leader in handheld body measurement, establishes the size-matching industry's most comprehensive offering of measurement alternatives for uniform and retail clients seeking perfect sizing and fewer returns
ST. PETERSBURG, Fla., July 25, 2022 /PRNewswire-PRWeb/ -- The acquisition and integration of QuantaCorp NV gives Bodidata® a dominant position in Europe and completes a strategy to offer every handheld measurement solution available in the marketplace, under one banner.
QuantaCorp is the creator of the popular 2-photo body measurement system that is protected by the original 2-photo patent, and Bodidata is renowned for its unique Measure.Match.Manage.™ size-matching solution that includes the award-winning Kora® scanner; the only handheld technology that measures a fully clothed individual in streetwear.
"In order to dramatically reduce unnecessary uniform and retail apparel returns, we knew it was essential to Measure Accurately, Match Skillfully and Manage Wearer understanding of fit. We also knew it was important to make it easy for wearers to be measured," said Tuoc Luong, Bodidata CEO. "We decided it is essential to offer our business partners every choice to measure their customers in-person or online. The implementation needs to be done only once and then our customers have every measurement option for any business need or strategy in the future."
All four measurement options can be used interchangeably, with Bodidata's best-in-class size-matching technology, to dramatically improve profit margins, increase wearer satisfaction and reduce the devastating environmental consequences of unnecessary returns.
As part of the acquisition and integration of QuantaCorp, Bodidata has launched a unified brand that reflects both companies' identities.
"Our unified brand pays tribute to both brands with a new Bodidata 'Mark' that includes a derivation from the QuantaCorp favicon," said Alexander Vandevelde, Bodidata Managing Director Europe, who led the re-branding process. "Kora's new Mark is also clearly unified with the overall Bodidata brand. It was critical that our identity reflects that although our size-matching solutions are driven by technology, they ultimately exist to serve people and simplify their lives."
"As we roll-out our new identity, we want to reinforce our understanding that finding clothing that fits can be challenging to customers and often uncomfortable," said Bruce Terry, Bodidata President. "We are sensitive to both the practical benefits and the positive emotional impact for the people that our size-matching solutions serve. Plus, the environmental benefits of reduced returns is a win for everyone. Our new brand identity reflects that people, and the environment, are at the center of our Measure.Match.Manage. solution.
To see the new brand identity and learn more about Bodidata's Measure.Match.Manage.™ solutions, that dramatically reduce returns for uniform and retail clients, visit Bodidata.com
About Bodidata®
Bodidata® was created to solve the problem of matching the almost limitless number of 3D body shapes and sizes to Ready-To-Wear ("RTW") clothing based on the knowledge that successful size-matching requires: 1. Accurate Measurement, 2. Skillful Matching and 3. Guidance to help wearers understand how each recommended RTW size will fit their unique body.
Bodidata was co-founded by Tuoc Luong and Bruce Terry. Luong served as the CEO of Shanda Online until 2014. As Global Senior VP Yahoo from 2007 to 2010, he was responsible for Yahoo Search products worldwide and gained market share during his tenure. He served in senior roles such as CTO at Zazzle Inc., IAC Search & Media, Inc., and Microsoft. He is the Founder of Jybe, Inc. (Personal Recommendation Mobile App) and the founder of Lookspark (Fashion/Social App) that were both sold to Yahoo. He is an active angel investor and adviser to many entrepreneurial startups in Silicon Valley.
Bruce Terry has over 30 years of experience as a CFO in consumer products and 15 years of experience dealing with the complexities of privately controlled "family" businesses. As CFO of McCain Foods, Shoppers Drug Mart and Sobeys, he gained operating expertise in retail and as a manufacturer within the grocery, drug and food industries. He has oil & gas and risk management experience gained at Gulf Canada and as Vice Chairman at Marsh & McLennan Canada. Bruce has led or been instrumental in more than 65 mergers, acquisitions, divestitures, and financial transactions with a cumulative value of over $26 billion.
Media Contact
Colin Trethewey, Bodidata, 813.480.1354, [email protected]
SOURCE Bodidata
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