BOMANI Cold Buzz™ Announces Southern California Launch in Gelson’s

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Cold Brew With a Sting™ is now available at all Gelson’s Markets

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BOMANI Cold Buzz announced today that the one-of-a-kind alcohol-infused cold brew coffee is now available for purchase chain-wide at all 27 Gelson’s Markets stores in Southern California.

BOMANI Cold Buzz is the first ever hard coffee of its kind, offering a zero carb, zero sugar alcohol-infused cold brew coffee to the premium, time-strapped, and health conscious consumers who challenge the status quo. “Offering BOMANI at Gelson’s felt like a natural fit to the executive teams at both BOMANI and Gelson’s, and we couldn’t be more excited to share our product with consumers throughout the Gelson’s network,” said Kai Drewry, Co-Founder & COO.

BOMANI has earned a highly dedicated base of consumers in their existing markets who appreciate the premium coffee flavor, clean and transparent nutrition panel, and authentic backstory. Sam Madani, Co-Founder & CEO stated, “After surveying consumers who were purchasing BOMANI via select retailers throughout Southern California since May, we began receiving inbound messages and requests from fans, distributors, and retailers clamoring for further expansion. We strategically chose to roll out with Gelson’s as our first major chain retailer in this region because of their commitment to premium products and top-notch customer experience.”

Amin Anjedani, Co-Founder & Chief of Product & Design notes, “BOMANI is the perfect complement to the Southern California lifestyle. We use only premium 100% ethically sourced Arabica coffee, blended with the clean, naturally-gluten free alcohol base. By doing so, we’ve created an entirely new category of beverage that is perfectly suited for kicking off any social drinking occasion. Whether you’re enjoying brunch with friends or getting ready for a (socially distanced) night out, BOMANI is the perfect way to get going.”

“As our first major step in continuing our expansion through the upcoming months, we could not be more excited to launch with Gelson’s here in our headquarters of Southern California,” said Madani, “I grew up shopping with my parents at the Gelson’s in Dana Point, so for me, this is a both a major moment for BOMANI as a company and a personally special experience for me and my family.”

“We are thrilled to offer yet another new and unique product to the alternative beverage segment, with BOMANI Cold Buzz,” said John Bagan, Gelson’s Chief Merchandising officer. “With the surging growth of cold brew over the last few years, and recent popularity of hard seltzer and hard kombucha, a premium, alcohol-infused cold brew makes perfect sense. We are fortunate to partner with BOMANI to launch this as a new First to Market item in all 27 Gelson’s stores.”

BOMANI is offered at a suggested retail price of $13.99/4-pack and can be found on-shelves near the hard seltzer products. For more information, visit bomanicoldbuzz.com and follow along on Instagram @drinkBOMANI.

About BOMANI Cold Buzz™
BOMANI Cold Buzz is alcohol-infused cold brew coffee. At 5.7% ABV, BOMANI is only 110 calories, zero sugar, zero carbs, gluten-free, dairy-free, non-GMO, vegan, and Kosher. BOMANI is made with 100% ethically sourced Arabica beans and alcohol from sugar, the same type of alcohol that goes into hard seltzers. At roughly half a cup of coffee’s worth of caffeine per can, BOMANI is the perfect beverage to enjoy at brunch, before a night out, during a round of golf, and more. BOMANI is available in 33 states (8 on-shelves and 31 online). To find BOMANI near you or order online for delivery, go to https://www.bomanicoldbuzz.com/get-bomani/.

BOMANI Cold Buzz was founded in New York City by three native Californians. The co-founders, known as the BOMANI Brothers, were introduced to one another through a network of mutual friends. Once they had the idea to create alcohol-infused cold brew coffee, they dedicated their lives and careers to see if they could really make it happen. After doing their due diligence and finding that existing products were all high-calorie, heavy, and frankly, not too tasty, they decided consumers deserved a better option: alcohol-infused cold brew coffee.

About Gelson’s™
Gelson’s currently operates 27 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 65 years’ experience, Gelson’s in house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. Find out why Life Tastes Better Here® at https://gelsons.com.

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Sam Madani
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