Furiga’s chapter, “Your Story Is a Diamond with Many Facets,” highlights the main tenet of his approach with clients at his strategic marketing agency, WordWrite — that every company has a unique “Capital S Story,” an authentic story that rises above all others...
PITTSBURGH (PRWEB) February 23, 2023
“Ready Connect Grow: Grow Your Business Through the Power of Your Connections,” a dynamic new book featuring insights from WordWrite Chief Storyteller Paul Furiga and two dozen business experts and consultants, is now available for purchase at the special rate of $1.99 for 48 hours after its launch.
In each chapter, a different author walks readers through lessons learned from their own career journey, providing actionable takeaways readers can apply to cultivate their own network and, in turn, grow their business and career.
Furiga’s chapter, “Your Story Is a Diamond with Many Facets,” highlights the main tenet of his approach with clients at his strategic marketing agency, WordWrite — that every company has a unique “Capital S Story,” an authentic story that rises above all others because it answers why someone should buy from you, work with you, invest in you or partner with you.
A Capital S Story is like a diamond, the most precious gem in western culture because a business owner must carefully hone it to highlight the facet most important to a specific audience.
To develop successful relationships with employees, clients, partners and industry contacts, business owners must evaluate the strength of their Capital S Story and the many gem-like facets they can leverage to tailor their stories to important audiences.
In addition to Ready Connect Grow, Furiga wrote the book, “Finding Your Capital S Story, Why Your Story Drives Your Brand” (download a sample chapter at this link), founded The P100 Podcast, and has appeared as a guest on dozens of podcasts, including Accelerate Your Business Growth Podcast, Changing The Sales Game and Profit With Law Podcast. Readers can learn more about Furiga’s background and experience here.
About WordWrite
Founded in 2002, WordWrite guides providers of complex services to uncover, develop and share their Capital S Story through the best mix of paid, earned, shared and owned content. WordWrite focuses on the professional services, healthcare and manufacturing sectors. In 2017, WordWrite posted the fourth-greatest growth among 123 agencies in O’Dwyer’s rankings of public relations firms. In 2019, Pittsburgh Business Times named WordWrite among the 50 fastest-growing companies in the region.