Feature-rich direct-to-reader platform pairs industry-leading royalties on book sales with G7-certified, state-of-the-art print-on-demand book manufacturing.
PENNSAUKEN, N.J., Feb. 24, 2026 /PRNewswire-PRWeb/ -- As the publishing industry continues to consolidate and traditional retail channels grow more restrictive, BookBaby today announced continued expansion and adoption of the BookBaby Bookshop, its feature-rich direct-to-reader ecommerce platform designed to help authors sell more books, retain control, and earn the highest possible profits in 2026 and beyond — without sacrificing print quality.
The Bookshop gives authors their own branded storefront — powered by BookBaby eCommerce — where they can sell print books, eBooks, and audiobooks, directly to readers, free from algorithmic interference, forced discounting, returns, or retailer-driven recommendations of competing books.
A Smarter Way to Sell Books in 2026
The realities of book selling have changed. Major retailers now prioritize velocity, scale, and predictability, leaving many independent authors with shrinking margins and limited visibility. Bookshop was built specifically to solve these challenges by putting authors back in control of their sales, pricing, audience, and — critically — the quality of the books they deliver to readers.
With BookShop, authors earn up to 50% royalties on every sale, dramatically outperforming typical online retail margins, while maintaining full ownership of their customer relationships and data.
"Authors shouldn't have to choose between profitability and professionalism," said James Foley, President of BookBaby. "Bookshop lets authors build a real publishing business —one where every sale is profitable, the authors mailing list grows, and readers enjoy beautifully printed durable books."
Powered by a G7-Certified Print-on-Demand Factory
What truly sets Bookshop apart is what happens after the sale. Every printed book sold through Bookshop is produced in BookBaby's state-of-the-art, G7-certified print-on-demand facility, ensuring exceptional color accuracy, consistency, and craftsmanship — book after book.
Unlike commodity POD providers that rely on lowest-cost output and minimal quality control, BookBaby's manufacturing operation delivers:
- G7-Certified Color Management for professional, predictable printing results.
- High-end digital presses designed for rich color, sharp text, and consistent ink coverage. You won't see white lines running across our printed pages.
- Premium paper and binding options chosen for durability and presentation. Ink pops off the page and the binding is as durable as it gets allowing for years of enjoyment.
- Fast, reliable fulfillment that delivers damage free. Our custom mailers are designed to keep books safe in transit and readers impressed when they receive their orders.
The result is pristine, professional books that reflect the author's brand and meet reader expectations — whether the book is ordered once or one thousand times.
"BookBaby doesn't make commodity books," says Lance Svoboda, VP of Book Manufacturing. "We use G7-certified color, premium presses, and publishing-grade materials to create books that feel substantial, look professional, and reflect the author's vision because - we're book lovers first."
"Readers can feel the difference," Foley added. "These are not throwaway POD books. They're books authors are proud to put into the world and readers are proud to have on their book shelves."
Feature-Rich Tools Built for Author Success
Bookshop combines sleek ecommerce simplicity with robust and effective selling tools, including:
- Author-Branded Storefronts
- A dedicated landing page for each book — no ads, no competing titles, no distractions.
- Higher Royalties by Design
- More profit per sale by eliminating unnecessary middlemen.
- 85% of list on eBook sales
- 75% of list on audiobook sales
- 50% of list on print sales
- Direct-to-Reader Sales & Fulfillment
- Seamless print-on-demand and digital delivery, backed by BookBaby's manufacturing and logistics expertise.
- Coupons, Discounts, and Promotions
- Built-in tools to run sales promotions and provide discounts.
- Purchase Order accepted for qualifying business, educational, and retailers by passing the need for a big wholesaler like Ingram.
- Commercial and institutional buyers interested in purchasing a larger quantity of your books can simply email or phone our sales team to get setup with credit terms and purchase your books in bulk.
- Sales Analytics & Transparency
- Clear, real-time reporting that shows exactly where sales originate.
- One Link, Everywhere
- A single Bookshop link that turns every social post, email, podcast mention, QR code, or live event into a direct sales channel.
Built for the Future of Publishing
As authors plan for 2026, BookBaby Bookshop represents a decisive shift away from disposable publishing models and toward a more resilient, author-first ecosystem — one where books are sold intentionally, produced professionally, delivered beautifully to impress readers upon receiving their package in the mail, and to paying authors the most profitable royalties in the book selling business.
"Direct-to-reader is no longer optional, it's foundational," Foley said. "With BookShop and our G7-certified print operation, authors can publish books that compete head-to-head with traditional houses and often outperforming them. Certainly, paying the author a greater % on each book sold."
About BookBaby
BookBaby is a leading self-publishing platform providing professional book printing, design, editing, distribution, and direct-to-reader sales solutions. Known for its commitment to quality, transparency, and author success, BookBaby helps independent authors publish books that rival — and often exceed — those released by traditional publishers.
The brand was birthed from parent company Disc Makers, celebrating their 80th year in business as the originator and still leading independent music mastering, design, pressing, manufacturing, and distribution company for indie musicians and record labels.
For more information about BookBaby BookShop and direct-to-reader publishing, visit BookBaby.com.
Media Contact
Daniel Baker, BookBaby, 1 877-961-6878 5194, [email protected], https://www.bookbaby.com
SOURCE BookBaby
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