Iconic Italian skincare brand launches five-month spa residency during NYFW, blending Italian spa heritage with French refinement to redefine luxury self-care
NEW YORK, Sept. 25, 2025 /PRNewswire-PRWeb/ -- Borghese, the iconic Italian skincare brand founded by Princess Marcella Borghese, announces a strategic partnership with Printemps New York, uniting Italian spa heritage with French refinement to elevate the modern self-care ritual. Timed to New York Fashion Week Spring/Summer 2026, Borghese is hosting a five-month spa residency at Printemps, offering a curated retail and spa experience that marks a new chapter in the brand's renaissance.
For nearly 70 years, Borghese has been celebrated for pioneering the concept of skincare-as-ritual, blending lush botanicals with advanced science to deliver indulgent results. Today, the brand continues to build on that legacy with performance-driven formulations and immersive experiences designed for a new generation of beauty lovers.
This fall, Printemps transforms into a sanctuary of renewal as Borghese introduces signature, high-touch treatments, led by a master esthetician, rooted in its spa heritage. Guests will enjoy indulgent facials featuring Borghese's hero products, including the iconic Advanced Fango Active Mud Mask, the Printemps-exclusive Fango Purificante Mud Mask, and the newly launched Fluido Protettivo Advanced Spa Lift for Eyes. The brand's exclusive facial menu draws directly from the brand's Italian spa legacy - deeply sensorial, results-driven, and rooted in ritual.
"Our collaboration with Printemps New York represents a modern expression of luxury and wellness," said Dawn Hilarczyk, Chief Operating Officer at Borghese. "At the spa, guests can experience Borghese through three exclusive facials, each offering a distinct approach to skincare and well-being. Rooted in Borghese's culture of Italian elegance and exceptional service, this partnership sets a new standard of modern luxury, where beauty and wellness are seamlessly intertwined."
As Borghese ushers in this new era, the brand remains dedicated to its spa roots, not only through transformative in-store activations, but also by continuing to invest in deep, long-term partnerships with world-class spas that share its philosophy of wellness, ritual, and luxury. This Printemps residency is a milestone in Borghese's global renaissance, with additional collaborations and international spa partnerships on the horizon to further expand the brand's presence and reimagine luxury self-care worldwide.
To book your experience here: borghese.com/pages/printemps.
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Contact information:
Heather Fisher Gotlib
Fisher Public Relations
About Borghese
Borghese, a name synonymous with Italian elegance and nobility, was founded by Princess Marcella Borghese in Rome in 1957. Inspired by her illustrious family heritage and the tranquil Tuscan spa retreats, Princess Marcella aimed to bring royal treatments and spa experiences into the home. This vision materialized with the creation of skincare products based on Italian craftsmanship and nourishing recipes for healthy skin. Each product in the Borghese collection is meticulously formulated with rich botanicals inspired by Italy's verdant landscapes and infused with modern technology for clinically proven results in minutes. This combination delivers maximum efficacy in minimal steps, elevating everyday skincare routines into moments of spa-inspired self-care.
Borghese's commitment to promoting self-care and healthy habits is designed to easily integrate moments of pampering relaxation into every lifestyle. Passed down through generations, Borghese's legacy of Italian beauty creates moments of self-care empowering our clients to embrace and celebrate their beauty at every age.
Media Contact
Heather Fisher Gotlib, Borghese, 1 6463976446, [email protected], Borghese.com
SOURCE Borghese
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