Boston Children's Museum Unveils New Visually Contemporary Logo

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New Symbol Emphasizes the Power of Active Play and Learning

Boston Children's Museum New Logo

We wanted a visually contemporary symbol that conveyed energy and dynamism, but also made clear that the Museum is about child directed play that empowers children.

BOSTON, MA – November 5, 2018 – Boston Children’s Museum has unveiled its new logo, a simplified symbol of a child that emphasizes the power of active play and learning to empower children. The 105 year-old Boston institution has had eight logos since its founding in 1913. The most recent logo was introduced in 2003, prior to a major renovation and expansion of the Museum in 2007, steady growth in attendance, and the award of the National Medal for Museum and Library Service in 2013.

“We have been considering a change to the logo for several years,” said Peter Broderick, Vice president of Marketing and Communications. “We wanted a visually contemporary symbol that conveyed energy and dynamism, but also made clear that the Museum is about child directed play that empowers children. The logo reinforces the idea that was first articulated by Michael Spock, who led the Museum in the 60's and 70's that ‘the Museum is not about something, but for someone'."

The logo was created by the Museum’s Creative Director, Karin Hansen, who envisioned the opportunity to create a symbol that is filled by each child’s experience. “There is a compelling element of everyday joy, discovery, and surprise in experiencing the Museum,” said Hansen. “The celebratory nature of the child’s gesture reflects that experience, and communicates the power in play to test limits, try new things, and gain confidence. It is not a generic experience, but is highly individual for each child. To celebrate this individuality, I took the child out of the box of the previous logo and made it the central aspect of this logo, but with the new idea that the shape of the child symbol would be negative space, or a void, that can be filled by every child, from around the block to around the world.”

The new logo will be implemented on signage, business, digital, and other printed communications over the next several months.

About Boston Children's Museum
Boston Children’s Museum engages children and families in joyful discovery experiences that instill an appreciation of our world, develop foundational skills, and spark a lifelong love of learning. More information about Boston Children’s Museum can be found at http://www.BostonChildrensMuseum.org. Become a fan of the Museum on Facebook and follow us on Twitter

Hours and Admission
The Museum is open daily from 10:00 a.m. – 5:00 p.m. Fridays until 9:00 p.m. Adults, $17, children (1-15) and senior citizens, $17; children under 12 months and Museum members are always free. Fridays 5:00 p.m. – 9:00 p.m., all visitors $1.

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Jo-Anne Baxter
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