bPerx, the Leading E-Commerce Perks Platform, Announces Brand Relaunch
Redesigned logo, tagline and website better reflects the stylistic preferences of younger, tech-savvy consumers
NEW YORK, July 18, 2019 /PRNewswire-PRWeb/ -- bPerx LLC, the leading e-commerce perks platform and subsidiary of Subdirect Digital Media Group, today announced a brand relaunch encompassing a website redesign, new tagline, and updated logo that visually resonates with younger, more tech-savvy consumers.
According to the 2018 Prepaid Consumer Insights Survey, sponsored by First Data, consumers ages 18 to 37 are more likely to strongly prefer digital e-cards to physical gift cards. The use of gift card reward programs among millennials and their younger Gen Z counterparts has also surged in recent years.
Sporting a fresh, clean look and color palette, the redesigned bPerx.com is visually appealing and easier to navigate. The accompanying logo, which displays an inviting, pastel gift icon atop the bPerx label, better emphasizes the "perks" component of the bPerx platform, so consumers are more inclined to engage.
Both design elements are aligned with the bPerx mission to reward past and current customers and incentivize new lead generation.
"The consumer experience is at the heart of our rebranding effort, and we want the end user to feel empowered, relaxed and eager to use our digital platform," said Megs Thomas, VP of Marketing at bPerx, "We believe that the updated layout and design of our platform better aligns with the preferences of the typical, savvy bPerx customer."
As a final touch, the bPerx rebranding is grounded with a new tagline, "Be Gifted. Be Valued. bPerx," which also aligns with parent company Subdirect Digital Media Group's core beliefs. Each gift card purchased rewards consumers with a suite of product offerings from top magazine brands and e-commerce companies.
"As rewards programs continue to grow, bPerx wants to be top of mind for value-seeking consumers," adds Thomas. "Making our rewards platform more engaging will benefit our customers in new and exciting ways."
About bPerx:
Founded in New York City in 2018, bPerx has rewarded more than 1 million consumers through its turnkey digital card platform. Each gift card purchased rewards consumers with a suite of product offerings from top magazine brands and e-commerce companies. The bPerx platform helps organizations engage and retain existing customers, attract new customers, increase average order value and revenue, and incentivize lead generation for e-newsletters and other products.
SOURCE bPerx
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