Brad LaRock Joins Smart Home Security Company, Alula As Vice President of Marketing

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Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing.

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“The security industry is undergoing seismic changes and unprecedented growth. The needs of our customers change rapidly, and Brad has years of experience developing strategies that help competitive businesses stay ahead of change and profit from it,” said Brian McLaughlin, CEO at Alula.

Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing. In this role, LaRock will lead all marketing functions at Alula including security dealer growth and expansion of Alula’s innovative marketing team. LaRock is an experienced marketing leader with a proven track record in the SaaS and technology space.

“The security industry is undergoing seismic changes and unprecedented growth,” said Brian McLaughlin, chief executive at Alula. “The needs of our customers change rapidly, and Brad has years of experience developing strategies that help competitive businesses stay ahead of change and profit from it. Alula’s total solution enables a dealer’s business to reach more consumer types than ever before, making Brad’s job imperative.”

“Security is one of the most dynamic and exciting areas in technology today,” said Brad LaRock, vice president of marketing at Alula. “There are a lot of companies offering smart, connected systems for security, but Alula is the only one offering a simplified solution that’s flexible and scalable enough to put complete control of the system in the hands of dealers and their customers. My career has focused on helping companies grow their businesses smartly and profitably. I’m excited to join Alula to help professional dealers and installers build better, stronger businesses for the future.”

LaRock is an experienced marketing leader with a proven track record in the Software-as-a-Service (SaaS) category. Brad comes to Alula from healthcare marketplace Gravie, where he served as the chief marketing officer. At Gravie, he spearheaded all marketing and communications programs around the company’s mission to help their business customers improve profits while increasing value for the consumer. Prior to Gravie, Brad served as vice president and general manager of MarketForce, a global digital marketing agency at Digital River where he led his teams to help businesses generate demand for their products and services with cutting-edge digital sales and marketing programs.

LaRock has served as an advisor to cause-marketing platform Gelper, and a mentor for the Minnesota Cup business plan competition. He has a Bachelor of Science degree in Mass Communication from Minnesota State University Moorhead.

About Alula
Alula is the only security platform that delivers simplified security for independent security dealers and installers, and the customers who rely on their services and expertise. Today, thousands of dealers across North America have nearly 300,000 active locations secured and connected with Alula. Designed for security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. http://www.alula.net.

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