Bradford Warner Joins Farmobile as VP of Business Development, Sustainability

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Farmobile hires industry veteran as company expands industry partnerships

By aligning the system’s many stakeholders and developing key industry partnerships, Warner oversees Farmobile’s continued growth and expansion into existing and new markets.

Farmobile LLC, the Independent Farm Data Company, today announced the hire of Bradford Warner as vice president of business development, sustainability. Previously, Warner served as vice president of marketing, sustainability and customer engagement at Agspring, the global developer of sustainable agriculture supply chains.

In his role, Warner guides Farmobile's strategic efforts to collaborate with farmers and agribusiness companies to enhance food chain transparency.
By aligning the system’s many stakeholders and developing key industry partnerships, Warner oversees Farmobile’s continued growth and expansion into existing and new markets, including agricultural information systems, agribusinesses, consumer packaged goods companies, retailers and pragmatic non-government organizations (NGOs).

“Today’s organizations — from consumer brands to NGOs — are eager for data that can serve as a system of record for stewardship practices and regulatory compliance, and farmers hold the key,” said Jason Tatge, CEO of Farmobile. “Having developed initiatives across ag-food stakeholders throughout his career, Bradford is uniquely positioned to address these evolving needs and networking with partners and farmers to define solutions fueled by ground-truthed data.”

Warner brings more than two decades of diverse experience with both industry and consumer markets through results-based sustainability and channel development. His career has been marked by the ability to connect farmers and businesses to beneficial technologies that allow them to increase logistical efficiency and agricultural productivity in economically viable ways.

“We are at a watershed moment when it comes to our agricultural supply chain. The solutions that we invest in today will dictate what’s possible in our future food systems, making it more important than ever before to equip farmers with tools that will allow them to increase their yield in a way that is sustainable,” said Bradford Warner, vice president of business development and sustainability. “We reduce the manual reporting workload on farmers with technology that feeds their chosen farm management system and provides their trusted advisors with information that enables real farm economics and empowers them to continue evolving how they steward their land effectively. This benefits their families, communities, the companies they sell to and, ultimately, all of us as consumers.”

Farmobile helps farmers and their trusted advisors monitor and track their work and measure what is happening across fields from season-to-season. Its technology allows customers to collect real-time field and farm machine data, create standardized and shareable Electronic Field Records and data sets, store a historic look-back and view / export data 24/7 — any time, any place. Farmobile combines spreading, planting, spray and harvest layers into visual field records to inform operational practices and empower users to make better decisions, as well as understand and uncover hidden costs to improve their bottom line.

For more information about Farmobile and the benefits and values of a collect-share-monetize farm data strategy, visit http://www.farmobile.com

About Farmobile

Farmobile LLC — The Independent Farm Data Company℠ — builds foundational technology for the future of agriculture. Farmobile enables farmers and channel partners to collect, share and monetize data.

Agriculture doesn’t use a standard data format. Farmobile does. We specialize in collecting second-by-second agronomic and machine data points across mixed fleets. The Farmobile DataEngineSM platform turns raw data into its own unique standardized, visual Electronic Field Records (EFRs) making it easy to gain insights, share with trusted advisors and power decision-making.

Data is among the most valuable commodities a farm produces and farmers should benefit from it. The Farmobile DataStoreSM exchange is the first to digitally connect interested farmers with data buyers for potential revenue opportunities. Based in Leawood, KS, Farmobile proudly resides in the heart of the Midwest.

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Kat Brown
JDI
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