Brady Makes Printing On-The-Job Easier with New Mobile Label Printer and Mobile App

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Printer and mobile app leverage mobile and wireless connectivity to create and print labels from anywhere

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The BradyPrinter M611 with the Express Labels App allows customers to tap into what they use every day —their mobile device — to access their label data, make changes and print via Bluetooth or Wi-Fi wherever they are without a trip back to the office.

Brady (NYSE:BRC), a global leader in industrial and safety printing systems and solutions, announced the launch of a new mobile label printer and mobile label app designed specifically to make it easier and faster to print labels while on the job.

The new printer – called the BradyPrinter M611 Mobile Label Printer – uses mobile device technology to deliver dependable printing capabilities in the field. When paired with the new Brady Workstation Express Labels Mobile App, this complete solution provides time- and labor-saving advantages. The app allows for label editing and creation in the field, and provides the ability to access and receive label files from the cloud or directly via email.

“Mobile devices have become an essential tool in our day-to-day lives to keep us connected to the information we need to get things done, but these devices have largely been untapped in the identification industry,” said Nicole Nelson, global product manager for portable systems at Brady. “The BradyPrinter M611 with the Express Labels App allows customers to tap into what they use every day —their mobile device — to access their label data, make changes and print via Bluetooth or Wi-Fi wherever they are without a trip back to the office.”

The Brady Workstation Express Labels Mobile App is designed for easy use on the go. The intuitively designed software integrates touchscreen technology for fast and easy label creation, including a native keyboard for natural typing, auto-save capabilities and easy-to-use editing tools.

“The app builds upon the best parts of a mobile device and combines them with our intuitive software capabilities to achieve their full potential in label identification,” said Christopher Samz, global product manager for software at Brady. “With capabilities as common-place as pinch-to-zoom, to in-depth guided label creation for a variety of identification applications, this app truly brings mobile label identification to the next level of ease of use."

The BradyPrinter M611 Mobile Label Printer also includes smart-cell technology that communicates with the printer, software and label and ribbon materials to make label setup and creation fast and easy. The printer’s long-lasting lithium ion battery ensures the printer is powered all day and can even charge mobile devices in a pinch. The rugged and compact design, which also includes an auto cutter, is designed for easy use in even the harshest or cramped environments.

For more information on the BradyPrinter M611, visit BradyID.com/M611.

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For the complete product offering from Brady, visit BradyID.com.

About Brady Corporation:    
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2017, employed approximately 6,300 people in its worldwide businesses. Brady’s fiscal 2017 sales were approximately $1.11 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at http://www.bradycorp.com.

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Jackie Hahn
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