Brainiac® Kids declares "the show must go on!” with free product offer for buyers following Expo West cancellation

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Brainiac® Kids are the first products to contain proprietary blends of Omega-3’s and Choline (BrainPack®), which are critical nutrients to support brain development in children through their teenage years.

Brainiac® Kids today announced to US retailers that if it cannot launch its NEW Applesauce product line at industry tradeshow, Expo West, the annual gathering of industry leaders from all corners of the world, it will literally give away product to retailers hungry for innovation.

President and Co-founder Mark Brooks said, “As a young company with a clear mission to help kids, we have to keep focused on the objectives of Expo, which is to launch new products and gain distribution. And we don’t do that by worrying about what could’ve been, but by making a bold statement.”

The Brainiac® Kids team is now inviting interested buyers to contact them at: expowestoffer@brainiackids.com.

CEO and Founder Jonathan Wolfson added, “As a certified B-Corp we look to create benefit for the community, so what better way than through giving? At this difficult time let’s find a way for parents to be able to stock up on shelf-stable Brainiac Kids products, for retailers to try the product for free, and for us to keep the momentum we would have enjoyed from a successful Expo.”

In conjunction with the launch Wolfson and Brooks announced today that they will be donating all of the product that would have been served to Expo West’s planned 90,000 attendees to local children instead.

Brainiac® Kids is the first food brand to focus on delivering products specially formulated for children’s brain development. The new Applesauce pouches are shelf-stable, Non-GMO Project Verified and are formulated with the company’s proprietary BrainPack® — a blend of Omega-3s including DHA, as well as Choline, which are crucial for brain development. One Brainiac® Kids applesauce pouch can help provide kids with up to 90% of the recommended daily in-take of Omega-3 DHA/EPA and also help achieve over 100% of the recommended in-take level of choline*.

“Getting children adequate amounts of key nutrients, including those such as Omega-3s and choline, now recognized as playing an important role in brain development, has long been a parental challenge,” said pediatrician and parenting expert Dr. Laura Jana, author of The Toddler Brain. "It is therefore valuable for companies like Brainiac® Kids to commit to making kid-friendly foods that bring ‘brain nutrition’ mainstream."

With an increased demand for innovation in the kid’s food category, in January the company expanded the distribution of its yogurt to Whole Foods and Target locations nationally. Along with this national expansion in kids yogurt, the company has broadened its focus to include enhancing other foods kids love with its brain fueling nutrients. Brooks added, “This latest launch of applesauce pouches is an important step for the company proving the concept can cross multiple kids’ food categories. We were told by many industry experts that it would be impossible to get meaningful amounts of Omega-3s, particularly DHA, into a shelf-stable product like applesauce and we are thrilled that we were able to find a way to bring this item to families nationwide.”

All Brainiac® Kids products are developed in partnership with Pediatricians and Nutritionists and in addition to the clear brain development benefits offered by the BrainPack®, the applesauces are Non-GMO Project Verified and have no added sugar.

ABOUT BRAINIAC® KIDS: Brainiac® Kids is the first line of children’s food products developed specifically to support brain development. Each Brainiac® Kids whole Milk Yogurt, Yogurt Drink and Applesauce contains the BrainPack®, a one-of-a-kind blend of Omega-3s such as DHA, EPA and ALA, as well as choline, all of which feed kids' growing brains and help set the foundation for lifelong brain health. Brainiac® Kids food products are intended to address a critical nutrient gap in kids' diets and help every child get the brain nutrients they need to reach their full potential. Brainiac® Kids strives to make delicious, healthy products that are accessible to all. The company sources ingredients that are sustainably produced, minimally processed, and nutritionally sound; and uses packaging that keeps food safe with the lightest environmental footprint possible.

ABOUT INGENUITY BRANDS: Ingenuity™ Brands, the first company dedicated to food-based brain nutrition, is driving innovation in the food industry, with real and delicious products to support brain development, performance, and health. It is a certified B Corporation and member of the Sustainable Packaging Coalition dedicated to improving the lives of people and our planet.

*World Health Organization/UN-FAO (Daily Adequate Intake); US National Academy of Medicine (Daily Adequate Intake) compared to What We Eat in America, NHANES 2015-2016 (Ages 4-15);

PRESS CONTACTS:
Brainiac® Kids
Morgan Oliveira
morgan@groundedetc.com
(415) 515 - 8078

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