"Antonio's unique perspective and insights as a brand marketer at both B2C and B2B worldwide brands will help us better serve our audience of marketing professionals and the broader ecosystem.” — Adweek CEO Jeff Litvack
NEW YORK (PRWEB) December 07, 2020
Adweek, a leading source of news and insights for the advertising and brand marketing ecosystem, today announced the appointment of Antonio Lucio to its Board of Directors. Mr. Lucio is a global leader in the marketing and advertising industry, having served in senior roles in organizations including Facebook, HP, Visa and PepsiCo. His appointment follows the acquisition of Adweek by Shamrock Capital in June.
“We are thrilled to have Antonio join the Adweek Board of Directors,” said Jeff Litvack, CEO of Adweek. “Antonio has been instrumental in shaping the broader industry and advancing positive change throughout the course of his 40+-year career. His unique perspective and insights as a brand marketer at both B2C and B2B worldwide brands will help us better serve our audience of marketing professionals and the broader ecosystem.”
“We could not be more excited to be partnering with Antonio,” said Laura Held, Partner at Shamrock Capital. “Not only does he have a proven track record of building strong global brands, but he also understands how the industry is evolving with the convergence of technology and proliferation of data. Antonio will play an instrumental role on the board, helping to evolve Adweek’s product offering, accelerate growth and expand Adweek’s reach globally.”
Before joining the Adweek board, Mr. Lucio most recently served as the Global Chief Marketing Officer of Facebook, a position he held since 2018. Prior to Facebook, Mr. Lucio served in numerous leadership roles, including as global Chief Marketing & Communications Officer for HP Inc, Global Chief Marketing & Communications Officer for Visa and Chief Innovation and Health & Wellness Officer for PepsiCo. He is a recognized thought leader and global influencer in marketing transformation and driving results through diversity.
“I am thrilled to join the Adweek board,” said Antonio Lucio. “I’m excited to work with the team to continue leveraging Adweek’s platform and reputation to best serve the marketing community as it continues to evolve.”
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.