“Since the soft launch of Brand|Pride, our program has been extremely well received,” says Elise Lindborg, Brand|Pride founder. “For many companies, it was an ‘Ah Ha’ moment; they realized they should be spending intentionally with LGBTQ+ vendors for their Pride activations.”
SEATTLE (PRWEB) September 27, 2018
Brand|Pride grew out of ZippyDogs’ experience “fetching” branded products for various company promotions, including college recruitment, conference swag and Pride celebrations. In 2017, they sourced over 80,000 units of wristbands and stickers, as well as over 6,000 Pride tees for Microsoft. “Not only did ZippyDogs print our products, but they shipped them to over 54 locations on five different continents,” says Microsoft’s Alex Mullans. “We hired ZippyDogs because we knew they could handle the logistics and capacity of this project.”
Top Dog Elise Lindborg saw an opportunity and gathered a team of award-winning, LGBTQ+ owned and certified businesses to form the collaborative. Brand|Pride offers a comprehensive suite of Pride-related services—from social media campaigns to parade floats, event logistics to branded apparel and consistent creative messaging. Brand|Pride has the expertise and capabilities to deliver Pride at one local parade or multiple events around the world.
The launch should come as good news for internal LGBTQ+ employee resource groups planning for worldwide celebrations of Pride’s 50th Anniversary in 2019. With the support of Brand|Pride, the process will be streamlined and coordinated. Their purposeful, safe and on-brand presence will leave a great impression of an inclusive company and its employees. (It will also be a whole lot of fun!)
“Since the soft launch of Brand|Pride in February 2018, our program has been extremely well received,” says Elise Lindborg, Brand|Pride founder. “For many companies, it was an ‘Ah Ha’ moment; they realized they should be spending intentionally and engaging the services of LGBTQ+ vendors for their Pride.”
Brand|Pride is a collaboration of several LGBTQ+ owned businesses that offers comprehensive services in planning and implementing events that help companies and organizations create purposeful, memorable participation in LGBTQ+ Pride events. Brand|Pride is the brainchild of ZippyDogs, an award-winning LGBTQ+ owned promotional products company founded in Seattle in 2000.