BrandBucket Inc Acquires Brandroot LLC

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Acquisition expands presence in branded business name marketplace segment of domain name industry.

BrandBucket Inc., a business name marketplace featuring premium domain names, has acquired Brandroot LLC, a business name marketplace in the same sector, for an undisclosed amount. The official acquisition date is June 20, 2019.

BrandBucket is a reputed leader in self-service branding for startups. Launched in 2007 by entrepreneurs that were frustrated by the experience of finding a quality domain name for their projects, BrandBucket provides a shopping experience of available business names and business logos. As a marketplace, BrandBucket connects the owners of premium and unused domain names with buyers by providing inventory curation, pricing guidelines, and a fluid browsing and checkout experience.

Founded in 2012, Brandroot is a similar marketplace catering to the same target customer. This acquisition brings together a combined inventory of over 70,000 quality domain names and a community of over 1000 domain name sellers.

“One of the most important ways we advance BrandBucket's mission is by helping other businesses realize theirs,” said Margot Bushnaq, CEO of BrandBucket. "By providing a place where owners of quality digital assets can connect with buyers looking for those assets, we serve both ends of the startup community: business owners starting new ventures that need great brands, and business owners at the end of their ventures that are holding valuable internet assets."

"BrandBucket has extensive reach, influence, and trust in the startup community," said Michael Rader, founder of Brandroot. "Teaming with them will no doubt benefit both sellers and buyers."

More details on the specifics of the acquisition will be announced at a later date on and

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Margot Bushnaq

Michael Rader
since: 04/2009
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