Branded Strategic Hospitality Invests in Digital Home Meal Delivery Platform Drive Kindness

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Branded Strategic Hospitality, a platform that invests and partners with early and growth-stage hospitality technology and food and beverage innovation companies, today announced that it has added Drive Kindness to its portfolio. Drive Kindness is a first-of-a-kind digital platform that makes meal delivery more affordable and reliable for restaurant owners and customers, more financially rewarding for drivers, and more impactful on the local communities served. Specifically, Branded will work with Drive Kindness to sign new operators and build strategic partnerships with other technology companies with shared interests.

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“Delivery is at the top of our Tech Stacks in all aspects of our business, and we can’t stress enough the importance of having a last mile delivery partner. You want your customers last impression of your business to be just as important as the first," said Branded's Michael Schatzberg.

Branded Strategic Hospitality (https://www.brandedstrategic.com), a platform that invests and partners with early and growth-stage hospitality technology and food and beverage innovation companies, today announced that it has added Drive Kindness (https://drive-kindness.com) to its portfolio. Drive Kindness is a first-of-a-kind digital platform that makes meal delivery more affordable and reliable for restaurant owners and customers, more financially rewarding for drivers, and more impactful on the local communities served.

Specifically, Branded will work with Drive Kindness to sign new operators and build strategic partnerships with other technology companies with shared interests.

Drive Kindness provides drivers and customers the easy, convenient access to real-time order information they need. Born out of the 2020 pandemic which further catalyzed the demand for home meal delivery, the Drive Kindness franchise is designed to raise the bar and become distinguished as the gold standard. Conceptualized and launched by Rene Prats, a noted restaurant franchisor and business operator, Drive Kindness is designed to outcompete the Big Three food delivery companies and serve as a lucrative business model for visionary franchisees. Drive Kindness currently is available in Florida, Massachusetts, New York, Ohio, Tennessee and Utah, and will continue its national rollout through 2021.

“As operators who are also investors, Branded only partners with companies that provide meaningful solutions to real operational problems, and that is why we selected Drive Kindness,” said Branded Co-Founder and Managing Partner Michael Schatzberg. “Delivery is at the top of our Tech Stacks in all aspects of our business, and we can’t stress enough the importance of having a last mile delivery partner. You want your customers last impression of your business to be just as important as the first as they complete their delivery experiences.”

Here’s how Drive Kindness works: While the Big Three delivery companies charge restaurants as much as 34% of the cost of each order, Drive Kindness’ franchise owners will charge restaurants a flat rate, bringing restaurant owners up to 60% in cost savings. With Drive Kindness, drivers are paid a delivery fee (plus tips) per order and can raise their earning potential to as much as $25 per hour. Customers also save as they never get surcharged. Additionally, the company will provide thorough background checks and training for drivers to maximize safety and quality for customers, and will donate a percentage of revenues to impactful nonprofits selected by franchisees in the local communities served.

Said Drive Kindness Founder & CEO Rene Prats: “I am honored by the positive response and market reception that Drive Kindness is receiving, which is evidenced by our new partnership with Branded Strategic Hospitality, among other key partnerships. I am grateful for the opportunity to meet a real need for an effective home meal delivery solution that brings great value to all parties while helping save our struggling restaurant industry in the pandemic.”

About Branded: Branded Strategic Hospitality
"Branded" is an investment and advisory company that leverages its ecosystem of hospitality venues, expertise, and deep relationships to influence, redefine and evolve hospitality technology and food & beverage innovation. http://www.brandedstrategic.com.

About Drive Kindness
Drive Kindness, conceptualized in the 2020 pandemic, is a first-of-a-kind digital solution designed to create a new level of home meal delivery for all parties: restaurant owners, drivers, franchisees, customers, and local communities. Specifically, it makes home meal delivery more affordable for restaurant owners and customers and more financially rewarding for drivers while creating a lucrative opportunity for franchisees. The Drive Kindness franchise is designed to become the gold standard in quality, value and impact, and outcompete the Big Three food delivery companies as a much-needed, long-awaited solution. More information is available at http://www.drive-kindness.com.

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Editor’s Notes: Media interviews with company executives as well as franchisees, meal delivery drivers and customers are available upon request

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Deidre Krause
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