Brandify Partners with Yelp to Deliver Claiming and Yelp Knowledge to Its Customers

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Marketing technology leader pairs with Yelp to deliver enhanced location-based marketing strategies to enterprise brands.

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Now, brands can use a single dashboard to improve location visibility and in turn, to be more targeted with operational changes to improve their business.

Brandify, the industry-leading provider of location-based digital marketing solutions, today announced Yelp Knowledge and Claiming partnerships with Yelp, the company that connects people with great local businesses. As first in the industry to establish both partnerships with Yelp, Brandify can now help multi-location enterprises leverage and control location information on Yelp, all while providing consumer sentiment insight from Yelp’s more than 100 million monthly unique visitors.

Yelp’s services enable both small and large brand marketers to claim business locations, update business information, gain access to business metrics, manage online ordering, upload photos and respond to customer reviews and requests. With this partnership, these services are enhanced for brands through:

  • Full-service retailer channel support
  • Automated claiming for multiple Yelp profiles
  • Access to full-text review content and storage
  • Historical reporting of consumer sentiment

“We’re thrilled to see Brandify launch as both a Yelp Knowledge and Claiming partner,” said Chad Richard, Senior Vice President of Business and Corporate Development at Yelp. “This partnership will deliver real value to Brandify customers by making it simpler for multi-location businesses to leverage location intelligence and Yelp consumer sentiment to inform brand and customer service strategy.”

Brandify and Yelp will provide brands with a unique opportunity to programmatically claim locations via API and to manage business information through a single dashboard. Brands are also given insightful reporting at the local level and in aggregate to showcase how consumers are interacting with their locations on Yelp.

“We’re incredibly excited to partner with an industry leader like Yelp,” said Manish Patel, CEO of Brandify. “We saw an opportunity to streamline and control location data for our customers across verticals using actionable tools and reporting. Now, brands can use a single dashboard to improve location visibility and in turn, to be more targeted with operational changes to improve their business.”

Brandify and Yelp are committed to helping burgeoning enterprises derive more value from location intelligence through the proliferation of consistent, accurate and cleansed location data. The news of this channel partnership comes at the heels of Brandify’s recent advertising partnership with Snap, Inc., which allows these enterprises to leverage location data for hyper-targeted geofilter campaigns around individual store locations.

About Brandify
Brandify is the single answer to local, connecting global brands with consumers in the moment by leveraging the most comprehensive location technology solutions in the market. Brandify has simply connected over 500 global brands in over 4.5 million locations, including healthcare, finance, and retail, to consumers worldwide since 1997. The company provides the multi-location digital marketing technology, services and intelligence needed to understand consumer intent. Marketers can simplify local decisions with actionable recommendations, using its field-tested benchmarking metric, Brandscore.

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Mireya A. Prado
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