Kezia Israel, Owner and Brand Strategist | Kizkopop
NEWARK, N.J. (PRWEB) August 04, 2020
A black woman-owned branding and design studio focused exclusively on helping other black women-led businesses, Kizkopop is very uncommon -- but it’s tackling the most common, and crucial challenges faced by clients: creating a successful brand that builds a lasting legacy.
Founded in 2018, Kizkopop offers its services to black female professionals in finance, healthcare (non-cannabis), STEM, real estate, education and legal fields. The studio proudly highlights its overarching mission as helping “create exceptional brands for black women.”
“We have a vested interest in seeing black women succeed in entrepreneurship and becoming dynamic leaders in their respective markets,” says Kizkopop’s owner Kezia Israel. “There are many branding service providers available, but not as many who are focused on black women or are interested in the growth and development of this demographic.”
Her niche market is now remarkably fertile: The annual State of Women-Owned Businesses Report, commissioned by American Express and released last September, found that women of color accounted for “89% of the net new women-owned businesses per day (1,625) over the past year,” even though they represent just “39% of the total U.S. female population.” To add to that, “while the number of women-owned businesses grew 21% from 2014 to 2019, firms owned by women of color grew an astounding 43% and African American women-owned firms grew even faster at 50%.”
Strategically People-Driven and People-Centered
Kizkopop’s services are highly customized and personalized to meet the unique needs of its clients. “We employ a bespoke approach to our services,” says Israel. “We view each customer as unique and special, with unique and special challenges and opportunities. We don’t just help brand the things produced by our customers, but the people behind those things.”
Kizkopop describes its suite of services as follows:
Brand Strategy
Strategy is the driver of brand success and without it your brand will struggle. Start your business the right way and build a legacy that creates generational wealth.
Design
Consistency helps build brand awareness and recognition. Communicate a unified message with compelling visuals and earn your audience’s trust.
Digital Marketing
Ensure the right message, reaches the right people at the right time. Increase brand loyalty and drive online sales in a cost-effective and measurable way.
Very Diverse Portfolio of Customers
Kizkopop, a certified MWBE by The State of New Jersey and The Port Authority of New York & New Jersey, boasts a very diverse portfolio of clients. They have included JerseySTEM, a grassroots nonprofit organization devoted to bringing science, technology, engineering and math education to pre-teen, teenage girls and underserved children in New Jersey; Lush Vacation Rentals, which provides luxury accommodations in Jamaica for guests who desire “superior lodging, reliable transportation, excellent value; and FIRM1040, based in Montclair, NJ, helping individuals and small businesses, in addition to being recognized as a “Top 5 CPA FIRM serving Newark” by Expertise.com.”
About Kizkopop™
Kizkopop is a Newark, New Jersey, based branding and design studio helping black female professionals craft exceptional brands so they can build a legacy and create generational wealth. As a black woman-led brand, we understand our client’s challenges, recognize their opportunities, and share their passion because we’re just like them. We understand who they are, where they’re coming from and where they want to go.