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Brane Audio Officially Launches the Brane X Speaker at SXSW 2023


News provided by

Brane Audio

Mar 09, 2023, 10:00 ET

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The new Brane X is the most powerful speaker in its class, achieving ten times the deep bass without increasing size or electrical power

AUSTIN, Texas, March 9, 2023 /PRNewswire-PRWeb/ -- Brane Audio, a sound technology company, is officially launching its flagship product, the Brane X, during SXSW. Attendees can receive a demo of the breakthrough portable speaker at Booth 1035 in the Creative Industries Expo at the Austin Convention Center from March 12 to 15.

After years of perfecting its revolutionary Repel-Attract Driver (R.A.D.) technology, the Brane X will finally be on display to the public for the first time at SXSW. Weighing in at 7.7 pounds, it is the first portable speaker in its class to include an 8-inch subwoofer.

After years of perfecting its revolutionary Repel-Attract Driver (R.A.D.) technology, the Brane X will finally be on display to the public for the first time at SXSW. Weighing in at 7.7 pounds, it is the first portable speaker in its class to include an 8-inch subwoofer.

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"We're thrilled to be able to launch the Brane X to the public at SXSW," said Joe Pinkerton, CEO and co-founder of Brane Audio. "Brane Audio was built in Austin, a city with an amazing music history and scene. We are incredibly proud to represent our hometown and look forward to the demos so the world can hear the difference of the Brane X."

What makes the R.A.D. monumental is it breaks Hofmann's Iron Law: the speaker design law that has governed speaker engineering for decades. Hoffman's Iron Law states that in order to produce deep bass, a speaker must be either large or draw a tremendous amount of electrical power. The Brane X achieves a tenfold increase in deep bass without increasing size or power consumption, burning only 1/10th of the power compared to conventional small speakers in the same subwoofer range.

The R.A.D. utilizes a combination of moving and stationary magnets to create a force that is equal and opposite to the force caused by large air pressure changes within a speaker enclosure, producing new levels of deep bass that no other small, portable speaker can achieve.

On top of having the most powerful deep bass of any speaker in its category, Brane X has all the features expected from today's smart speakers. The Brane X is fully waterproof, voice-enabled, and offers a smart app that allows users to control multiple speakers, create custom groups, and adjust the EQ settings.

The Brane X initially debuted at CES with private demos, drawing accolades from TechCrunch, Wirecutter and Billboard.

Registration to reserve the Brane X is available now at http://www.braneaudio.com. The speaker retails for $599 and will be available for purchase late spring.

To schedule a private demo, please contact [email protected]. Demos at The Creative Industries Expo will be available to the public on Wednesday, March 15, for Austin Industry Day.

About Brane Audio

Brane Audio is a sound technology company. We're unlocking a radically new experience of sound.

Our flagship product, the Brane X smart speaker, is the first portable speaker in its class with a built-in subwoofer. Our technological breakthrough, the Repel-Attract Driver (R.A.D.), delivers a 10X increase in deep bass without any sacrifice in size or power consumption.

R.A.D. represents the first significant innovation in audio driver technology in a century. Our driver breaks Hoffman's Iron Law by using permanent magnet forces to cancel internal air pressure forces. This proprietary force cancellation design allows Brane speakers to be compact, efficient, and capable of producing deeper bass than any comparable speaker on the market.

Brane was founded in 2015 and is proudly based in the live music capital of Austin, Texas. Our team of engineers and scientists works tirelessly to push the boundaries of sound with an unrelenting commitment to invention and scientific curiosity.

To learn more, visit: http://www.braneaudio.com.
Brane Audio: Feel What You Hear.

Media Contact

Gabby Ferguson, JDI, Inc, 309-202-0670, [email protected]

SOURCE Brane Audio

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