National ice cream giant firmly denies any involvement in IneptiCorp's rebranding to a logo resembling a melting ice cream bar, emphasizing their love of sprinkles and anything that conveys "cool" amidst social media buzz and speculation.
BURLINGTON, Vt., Jan. 15, 2024 /PRNewswire-PRWeb/ -- In light of the recent "flavorful" rebranding of IneptiCorp, one popular ice cream maker, who refuses to even be named in this press release, wishes to clear the air: any resemblance between their delicious ice cream flavors and unforgettable names and IneptiCorp's new logo is purely coincidental, and any rumors of clandestine dessert meetings are unfounded.
The release of IneptiCorp's logo, which strikingly resembles a gooey ice cream bar in mid-melt, has churned up quite the social media storm. However, someone close to the top of the aforementioned ice cream brand states unequivocally, "They have not, nor have they ever, engaged in any brand-flavored brainstorming sessions with IneptiCorp's CEO. Our expertise is in concocting ice cream, not corporate logos!"
This statement comes hot on the heels of IneptiCorp's latest ad campaign, "Sprinkle Me Silly," which has left many wondering if there's a secret recipe behind the rebrand. "While we appreciate creativity in all its forms," the anonymous confidant adds, "we prefer to keep our swirls and sprinkles in the cone, not in the boardroom."
As for the source of inspiration for IneptiCorp's melted masterpiece? That remains a delicious mystery known only by the brand author and artiste, Reginald Worthington III. Meanwhile, the business and branding worlds are abuzz with speculation, and ice cream conglomerates around the world continue to serve up "scoops of yumminess, not scoops of crumminess."
The anonymous, and really bad, secret keeper concludes, "We're sticking to what we know best: making the best possible ice cream in the nicest possible way. And while we're flattered by the comparison, we'll leave designing branding and logos to the pros. Well, other pros."
"Let me set the record straight – our only meetings involved coffee and lots of whiteboards; not a waffle cone was in sight!" said Reginald Worthington III, known by many as "the Branding Oracle."
Don't fall into the branding abyss – grab your copy of '104 Rebranding Blunders to Avoid' by IneptiCorp ensuring you and your team rebrand in the most tasteful way possible that requires no refrigeration.
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Disclaimer
IneptiCorp is a fictitious company and brand with invented events and concocted company history. The IneptiCorp.com site and its content are provided for entertainment value only to entrepreneurs worldwide. Any therapeutic value or professional benefit is purely coincidental. Personal results will inevitably vary, and no action figures are available at this time. It was created by the folks at RisingAboveTheNoise.com to shed light on the dark corners of branding.
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4619
jotopr.com
Pull Quote
"We're sticking to what we know best: making the best possible ice cream in the nicest possible way. And while we're flattered by the comparison, we'll leave designing branding and logos to the pros. Well, other pros."
Media Contact
Karla Jo Helms, JOTO PR™, 727-777-4629, [email protected], jotopr.com
Ben & Jerry's - "We Swear, No Ice Cream Meetings with IneptiCorp!"
SOURCE IneptiCorp
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