“OTT and local are an integral part of the marketing mix, but the industry needs to take the necessary steps to ensure a mutually beneficial ecosystem for advertisers, publishers, and consumers.
NEW YORK (PRWEB) May 07, 2020
MadHive, the full-stack OTT advertising solutions company, today announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants.
“OTT and local are an integral part of the marketing mix, but the industry needs to take the necessary steps to ensure a mutually beneficial ecosystem for advertisers, publishers, and consumers,” said Lin. “MadHive is not only solving for inefficiencies within the supply chain and OTT fraud, but it is also laying the foundation for the next generation of advertising technology.”
Since its founding in 2016, MadHive has grown to power offerings for many of the major network groups and platforms, saving customers double-digit percentage points on their ad buys by creating operational efficiencies and weeding out suspicious inventory. The company’s local reach extension business stretches across 210 DMAs and hundreds of branded networks. MadHive also uncovered that 20% of OTT ad inventory is fraudulent using their cutting edge fraud detection and prevention technology.
“We are seeing explosive growth in OTT and local, and we have an exciting opportunity to avoid some of the issues that we had with digital early on,” said Adam Helfgott, CEO at MadHive. “It is a pivotal moment for the advertising ecosystem, and we’re excited to welcome Brian to drive innovation.”
Prior to joining MadHive, Lin most recently served as SVP of Product Strategy & Publisher Partnerships at VideoAmp, where he focused on building solutions that optimized cross-platform marketing efforts to maximize sales. Lin has extensive experience navigating the transformation of media, previously holding senior roles at Viacom, OpenAP, and Cablevision.
MadHive is also a founding member of non-profit consortium AdLedger, which united key industry stakeholders from across the supply chain - Omnicom, IPG, Publicis, WPP, Hershey, Hearst, Meredith, Inscape - to develop standards around how emerging technologies can be leveraged in the advertising ecosystem.
MadHive is an end-to-end advertising solution that leverages cryptography, blockchain and AI to power modern media. MadHive's advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph. Customers include advertisers that leverage MadHive’s next-generation cryptography to prevent fraud and increase margins, and broadcast giants that leverage the platform to power their digital TV offerings.