Brian Pasch, Founder of PCG Companies, To Announce Brian Benstock as 2020 Lighthouse Award Recipient

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The only award announced prior to the Automotive Website Awards, Brian Benstock is the 2020 Lighthouse Award Recipient.

Brian Pasch, a leader in digital marketing, education, research, and data intelligence for the automotive industry, is pleased to announce Brian Benstock of Paragon Honda and Paragon Acura as the 2020 Lighthouse Award recipient. This prestigious award, given annually at the AWA Awards Ceremony hosted by Brian Pasch, recognizes well-respected leaders known for making a positive impact on the automotive industry through service, thought leadership, and innovation.

Brian Benstock is the General Manager and Vice President of Paragon Honda and Acura, the #1 ranked Certified Honda and Acura dealer in the world. Brian has made it his mission to entirely rework the modern consumer experience, most recently doing so by developing an app that allows consumers request to have their vehicle picked up, serviced, and returned to their home within 24 hours—no dealership visit required, using just their voices.

Under the direction of his mentor Paul Singer, Benstock learned the nuances of the automotive industry and the practices of a successful car dealership. Benstock’s passion for the industry and his commitment to lifelong learning led him to hold many positions within the dealership including sales consultant, sales manager, assistant to the assistant manager, finance manager, general sales manager and, eventually, a partner within the organization.

“It’s an honor to be a recipient of this award especially considering the previous prestigious winners,” said Benstock. “I think it’s important that we continue to look for ways to make the customer experience better, more memorable, and frictionless. This direction should be one that unifies the dealers and the OEMs.”

“Brian Benstock is a pioneer who has broken the chains that hold his peers back from growing their automotive retail business,” said Brian Pasch, founder of PCG Companies. “Brian and his team are leading the industry as they redefine what a modern retail consumer experience looks like. His willingness to openly share his philosophies, leadership methods, and his results is refreshing. Dealers need to point to proven, successful retailers as they consider embracing modern retail philosophies. Thankfully they have a clear starting point with Paragon Honda and Acura.”

Brian Benstock embodies the spirit of previous winners of this prestigious award by investing their passion and skills to improving the automotive industry. They will now hold this honor amongst a select group of previous Lighthouse Award recipients, including Jim and Bridget Fitzpatrick, Jared Hamilton, Alex Snyder, Jeff Kershner, JD Rucker, David Kain, Cliff Banks, Paul de Vries, Cory Mosley and Kevin Frye.

The Lighthouse Award recipient is the only AWA Award winner announced prior to the awards ceremony, held the night prior to the National Automotive Dealers Association (NADA) Convention. At the event, awards will also be given out to top MarTech solutions in the categories of Websites, Sales Process, Website Merchandising Solutions, Fixed Operations Solutions, and more.

Colleagues of Brian Benstock, automotive dealers, and automotive vendors are encouraged to attend the AWA Awards Ceremony to congratulate Brian and learn which companies will be recognized with an AWA Award this year. The ceremony will take place on Thursday, February 13th at 6:30 PM at The Wynn of Las Vegas.
To purchase tickets for the event, or to learn more, please visit: awa.autos

About Brian Pasch:

Brian Pasch, founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. Brian has authored seven bestselling books for the automotive industry: 'Just Faster", "Automotive Marketing Playbook", "Who Sold It?", "Swimming with Digital Sharks," "Mastering Automotive Digital Marketing," "Selling Cars in a Digital Age,""Unfair Advantage," and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.

Brian has led PCG's expansion into international markets where his training curriculum is being utilized by dealer groups and manufacturers as part of a change management process. PCG Companies include PCG Research, PCG Consulting, BPE Events and PCG Digital.

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PCG Digital
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