Browzwear Collaborates with Adobe to Enable Garment Design with Hyper-Realistic Substance Materials, Trims and Print Executions

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Native integration in VStitcher & Lotta expands apparel businesses’ ability to design, visualize, and make decisions more accurately leveraging existing skills of apparel designers

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By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs and eliminating waste.

Browzwear, a global leader in 3D technology for the apparel industry, today announced a collaboration with Adobe to integrate its Substance 3D texturing and materials authoring technology. As a native part of Browzwear’s VStitcher and Lotta 3D design solutions, designers can access the Substance’s powerful capabilities, enabling them to quickly and easily create and visualize hyper-realistic print executions, and other ready-for-production visual effects.

The collaboration with Adobe is part of Browzwear’s ongoing commitment to facilitating apparel businesses’ ability to benefit from best-of-breed technologies at every step of their workflows, from concept to commerce. This extends the application of Substance’s technology, a must-have for the video games and motion picture special effects world, into fashion, an industry where adoption of 3D is increasingly imperative.

With Browzwear’s May Edition update, designers using VStitcher and Lotta will have the freedom to upload Substance’s SBSAR-format files, whether created in Substance Designer, modified in Substance Alchemist, or downloaded from Substance Source or another platform to use in Browzwear. Designers can customize their prints' executions, in real time, adding from a selection of visualization parameters including emboss, embroidery, foil print, vintage, and more. Within each parameter, there are many intricate editing functionalities that enable the designer to achieve the exact result they’re looking for, without any special knowledge of graphic design or 3D mapping. This true-to-life visualization result enables the entire apparel workflow to be optimized, making decisions over print execution that is an accurate representation of the physical end result.

The May Edition release marks the start of the Adobe and Browzwear collaboration, with more features and capabilities expected to roll out throughout the year.

“Once a novelty in the domain of VFX and gaming, 3D technology is now core to a business’ ability to compete. Fashion is no different,” said Francois Cottin of Substance. “By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs and eliminating waste. We look forward to working together to provide organizations with the tools they need to thrive during challenging times.”

“The integration of Substance by Adobe in our 3D design solutions is just the first initiative in what we envision as a long and impactful relationship,” said Avihay Feld, Co-Founder and CPO of Browzwear. “As we strive to eliminate unnecessary physical processes, we are committed to an on-par digital alternative which has to be realistic, accurate and ready for physical production, for this cause working with Adobe is ideal. Together, we can accelerate the industry’s digital transformation and help businesses to increase creativity, efficiency, and of course, revenue.”

Browzwear will be showcasing the latest updates to their 3D design solutions in a Webinar on Monday, June 1, 2020, at 10 am PST. To attend, please visit: https://bit.ly/2ZfwFIh

For more information about Browzwear, please visit: https://browzwear.com/

About Browzwear
Founded in 1999, Browzwear is a pioneer of 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce. For designers, Browzwear accelerates collection development, opening limitless opportunities to create iterations of styles. For technical designers and pattern makers, Browzwear rapidly fits graded garments to any body model with accurate material replication. For manufacturers, Browzwear’s Tech Pack delivers everything needed to produce physical garments to match perfectly to their digital twin. Worldwide, more than 350 organizations such as Columbia Sportswear, PVH Group and VF Corporation leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven production strategies so they can sell more while manufacturing less, which increases both ecologic and economic sustainability. For more information, visit http://www.browzwear.com.

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