Browzwear Inks Partnership with Archroma, Providing More Than 4,000 Colors to Designers

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Archroma’s Full Color Atlas will be accessible through VStitcher and Lotta Platforms.

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As workflows in the fashion and apparel industry continue to evolve, platforms like Browzwear are helping designers create and produce beautiful garments at scale.

Browzwear, a pioneer of 3D digital solutions for the fashion industry, today announced its partnership with leading provider of specialty chemicals for the fashion and apparel industry, Archroma, enabling designers to access the full company’s online color library, the Color Atlas by Archroma® while using Browzwear’s technology. Creative and technical designers will now have access to 4,320 on-trend colors while designing in both of Browzwear’s proprietary platforms, VStitcher and Lotta.

The integration follows Browzwear’s product update in September and is immediately available for designers worldwide. A designer is able to select a color and then can drag-and-drop that color to their 3D garment pattern. Users have the option to use the colors in either the Archroma combination or the RGB format, where they are then extracted directly and accurately into the final tech pack.

“At Browzwear, we are constantly looking to partner with companies that share our values and are streamlining the design process for brands and independent designers,” said Avihay Feld, CEO at Browzwear. “By partnering with Archroma, we remain committed to providing design teams with the necessary tools to bring creations to life, accurately and sustainably.”

With the colors available through Archroma’s Color Atlas, apparel companies can make more accurate decisions before purchasing, ultimately reducing the amount of iterations created.

“As workflows in the fashion and apparel industry continue to evolve, platforms like Browzwear are helping designers create and produce beautiful garments at scale,” said Chris Hipps, Head of Archroma Color Management. “With our work with Browzwear, we’re enabling designers to have unprecedented access to our colors, beyond the traditional RGB and in order to envision how the garment will look in different colors, before it is mass produced.”

To learn more about Browzwear and Archroma partnership, please visit go.browzwear.com/archroma.

About Browzwear
Founded in 1999, Browzwear is a pioneer of 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce. For designers, Browzwear accelerates collection development, opening limitless opportunities to create iterations of styles. For technical designers and pattern makers, Browzwear rapidly fits graded garments to any body model with accurate, true-motion material replication. For manufacturers, Browzwear’s Tech Pack delivers everything needed to produce physical garments perfectly the first time, and at every step from design to production. Worldwide, more than 650 organizations such as Columbia Sportswear, PVH Group and VF Corporation leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven production strategies so they can sell more while manufacturing less, which increases both ecologic and economic sustainability. For more information, visit http://www.browzwear.com.

About Archroma
Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.
Headquartered in Reinach, Switzerland, Archroma operates in over 100 countries, with 3,000 employees located in 35 countries and 26 production sites.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.
http://www.archroma.com

About Archroma Color Management
Archroma Color Management provides innovative solutions to manage color standards and palettes along the whole textile chain for retailers, brands, vendors, and textile mills. Archroma offers the required tools—through web-based software and customized services—for color searching, color matching, color standards, and the communication of seasonal color palettes. Archroma’s goal is to help its customers achieve accurate color and accelerate their time to market with our tools, services, and support systems.

http://www.archroma.com/tools-services/archroma-color-management

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Lauren Carver
Clarity PR
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