brrr° Selected for CNBC Upstart 100 Ranking of Most Influential Startups

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Leader in cooling fabric technology is chosen as one of the 100 most promising startups in the U.S.

We are incredibly honored to be ranked among these inspiring young companies that are disrupting established industries, and making an impact with better products and services.

Cooling fabric technology innovator brrr°® has been selected for the CNBC Upstart 100 ranking for 2019, recognizing the most promising young companies that are on the path to becoming household names.

Hundreds of companies apply each year for the prestigious list, which considers scalability, sales growth, access to capital, intellectual property and the potential for industry disruptiveness among other factors.

This year’s CNBC Upstart 100 winners were announced today in New York by CNBC, whose editors and other judges select the companies that will be included.

Past winners of the CNBC Upstart 100 include direct-to-consumer brands such as women’s undergarments maker ThirdLove® and quip®, the maker of electronic toothbrushes and other oral hygiene products.

“We are incredibly honored to be ranked among these inspiring young companies that are disrupting established industries, and making an impact with better products and services,” said Mary-Cathryn Kolb, Founder & CEO of brrr°.

brrr°’s patented cooling technology combines natural minerals, active wicking and rapid drying to create a “Triple Chill Effect®” that instantly and continuously draws heat and moisture away from the body. Because brrr°’s cooling technology is embedded in the structure of the yarn of the fabric, it won’t diminish over time with repeated washings.

Independent tests by globally recognized labs prove that brrr° consistently outperforms other products on the market. The full test results can be seen here: https://brrr.com/proven/

brrr° licenses its cooling fabric technology as a premium ingredient to retailers including Jos. A. Bank, Southern Tide, Greyson, Mizzen+Main, CAT Workwear and Bigfoot Sock Co.

About brrr°
brrr° was founded in 2014 to develop technologically advanced fabrics with superior cooling performance to promote comfort in the items we touch in our everyday lives. brrr° enhances the cooling capabilities of business clothing, casual clothing, athletic apparel, denim, uniforms, sheets and many other textiles. The privately held Atlanta-based company is led by Founder and CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven Jeans, TOMS Shoes and Von Dutch. For more information, please visit http://www.brrr.com.

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Jeff Clark
brrr°
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Mary Jane Credeur
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