Building on its Successful Partnership, SharkNinja Selects Goodway Group as its Programmatic Agency of Record

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Multifaceted data strategy has resulted in an increased ROAS 300% quarter over quarter

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Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been chosen by SharkNinja as its programmatic agency of record. Under this new agreement, Goodway will handle SharkNinja’s digital marketing media buys across display, mobile, pre-roll, native and YouTube. This new partnership builds on the successful relationship between the two companies, which has helped to forge a digital advertising strategy and audience-first campaigns that have increased SharkNinja’s sales and returns on ad spend by as much as 300%.

Goodway’s unique approach to help SharkNinja capture users across the funnel involves implementing a first-party data strategy, which includes robust CRM targeting, look-alike strategies, suppression segments and an extensive pixel strategy. The work has generated over $10 million in sales for SharkNinja with an average ROAS of 3.18. In addition to increasing SharkNinja’s sales, Goodway has also trafficked nearly 1,000 creatives since starting the campaign.

“Goodway Group continues to go above and beyond as our digital media partner,” said Leah Bliss, Manager, Digital Demand Creation at SharkNinja. “Through the combination of their innovative tech solutions and our CRM data we’ve been able to not only expand our online audiences but also increase sales numbers, proving that Goodway’s strategies bring in valuable results.”

Goodway has implemented several innovations for SharkNinja, including a custom-built reporting dashboard that provides a single destination for campaign metrics and a personalized file transfer protocol (FTP) for data delivery. Goodway Group’s RealValue® technology platform also further reduces media waste by bidding less on impressions that are not as valuable to campaigns.

“We are thrilled to be named the programmatic agency of record for SharkNinja. The work we have done together has been a great example of the power of digital media done right,” said Chris Fisher, Senior Vice President of Sales at Goodway Group. “Through a focus on audience-first strategies and bid shading algorithms, we’ve been able to create a partnership that is built on providing unique solutions to overcome obstacles.”

About Goodway Group:
Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com.

Goodway Group. Honestly Smart Digital.

Media Contact
Kite Hill PR, Moira Shannon
moira(at)kitehillpr(dot)com

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Ryann Slone