Bulleit Bourbon Sustainability Efforts Featured on Season Three of Tomorrow’s World Today

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This weekend's newest episode of Emmy-nominated Tomorrow's World Today will highlight Bulleit’s commitment to the environment, reflected in their modern, sustainable distilling process.

Bulleit Distilling Company Appearing This Weekend On Tomorrow's World Today.

Bulleit Distilling Company Appearing This Weekend On Tomorrow's World Today.

“Bulleit is committed to paving the way to a more sustainable future for our industry and the communities we serve; it’s imperative that we take actionable steps to protect our environment,” said Sophie Kelly, senior vice president of whiskey, Diageo North America.

Bourbon connoisseurs know Bulleit for its bold, spicy flavor and smooth, clean finish. They may not know the whiskey company’s commitment to sustainability, which includes using local, natural resources to make the bourbon that goes in every barrel.

This weekend, Tomorrow’s World Today field reporter Darieth Chisolm visits the Bulleit Distilling Co. in Shelbyville, Kentucky, to learn how Bulleit combines the traditional whiskey-making process with modern science focused on sustainability.

“Bulleit is committed to paving the way to a more sustainable future for our industry and the communities we serve; it’s imperative that we take actionable steps to protect our environment,” said Sophie Kelly, senior vice president of whiskey, Diageo North America. “Our passion for sustainability can be seen at Bulleit Distilling Co. in Shelbyville, where we focus on reducing carbon emissions, water conservation and waste management during production. Our Visitor Experience is eliminating single-use plastics and sourcing organic cocktail garnishes from our onsite garden. And, at our new Lebanon distillery, no fossil fuels will be consumed for the production of Bulleit."

Chisolm learns Bulleit’s sustainability practices include: reducing its carbon footprint by striving to source corn from within 30-miles of the distillery; using solar energy to help run the electric vehicles such as forklifts on-site; and, focusing on water conservation and protecting the surrounding wildlife and habitats.

Bulleit Distilling Co. is a zero-waste-to-landfill site. It has been recognized for its sustainability efforts, including receiving in 2020 the highly commended mark in the Sustainable Distillery of the Year category from Whisky Magazine. Bulleit also recently announced a partnership with American Forests to plant 1-million white oak trees over the next five years.

Tune in on Saturday, October 31 at 8:30 a.m. ET/PT on Science Channel and on Sunday, November 1 at 6:30 a.m. on Discovery to learn more about Bulleit Distilling Co.’s sustainability efforts.

About Tomorrow’s World Today

Season three of this family-friendly, cutting-edge television show travels the world in search of innovative pioneers who are creating new ways to utilize our natural and technological resources for a more sustainable lifestyle. Tomorrow’s World Today has a home base in Pittsburgh, PA, one of the most progressive tech landscapes in the country.

ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy taste. Most recently, Bulleit Barrel Strength Bourbon won a Double Gold medal and Best Straight Bourbon at the 2018 San Francisco World Spirits Competition.

In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, Ky. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Experience at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. For more information, visit bulleit.com or follow @Bulleit on Instagram.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com. Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

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Elizabeth Clay
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