With Nielsen’s data, we can now offer our clients direct access to sales and distribution information which, when blended with our own powerful pricing, promotion and assortment insights, offers a clearer view of the marketplace.
BELLEVUE, Wash. (PRWEB) August 05, 2020
Bungee Tech, a global intelligence & analytics company primarily for the consumer-packaged goods (CPG) and retail space, has joined the Nielsen Connect Partner Network, the industry's largest open ecosystem of solution providers for retailers and manufacturers in the CPG industry.
Available through Nielsen’s Global Connect Business, this strategic alliance will provide grocery retailers and CPG brands with powerful new insights into competitor activity, creating the most complete picture of the retail landscape across all markets.
“The marriage of Bungee Tech and Nielsen data creates a utopian analytics platform that elevates insights for both retailers and brands alike,” said Rajat Nigam, CEO at Bungee Tech. “With Nielsen’s data, we can now offer our clients direct access to sales and distribution information which, when blended with our own powerful pricing, promotion and assortment insights, offers a clearer view of the marketplace."
Bungee Tech’s RetailScape and BrandScape analytics platforms provide high-quality data solutions with a detailed picture of pricing, promotions and assortment from both e-commerce and conventional brick-and-mortar stores. This proprietary technology captures millions of unique items every day, which are automatically matched, tracked and compared against all competing products by location.
Joining the Nielsen Connect Partner Network boosts these solutions by adding valuable point-of-sale information and customer purchasing behavior, creating a one-stop-shop for leading grocery intelligence. Through this new alliance, businesses will be able to make critical decisions driven by timely data that they can trust, mapping a product’s journey from the shelf to the checkout in one simple solution.
“We are excited to continue expanding the Nielsen Connect Partner Network, which fuels a smarter market for the retail and consumer packaged goods industry,” said Brett Jones, Global Leader, Connect Partner Network, Nielsen. “Through the unmatched breadth of our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.”
ABOUT BUNGEE TECH
Bungee Tech was built by a team of former Amazonians to revolutionize market monitoring through high-quality intelligence for every business user. Today, Bungee Tech’s powerful data and analytics solutions offer a real-time picture of the competitive landscape for grocery retailers and CPG brands using powerful, patent-pending technology which captures highly accurate and fully validated data at scale. Based in Bellevue, Washington, Bungee Tech is backed by Silicon Valley financiers, NextGen Venture Partners and Cervin Ventures.