Burli Launches Bia on Kickstarter as New Microcurrent Wearable for Fitness and Muscle Building

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Building upon microcurrent uses in pain management, Bia uses microcurrent technology to target muscles and connective tissues to speed recovery and improve strength and stamina.

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Whatever you want to do with your body, you’ll be able to do it better. Lifters will see muscle gains and runners will see more speed and power.

Redefine the limits of physical performance with Burli’s new microcurrent fitness device. Bia uses microcurrent technology to help maximize results from time spent in the gym.

Microcurrent medical and cosmetic devices on the market use the technology to promote healing and tighten muscles and skin. Bia targets larger muscle groups and connective tissues understanding that the same cellular activity that heals the body can also help it perform at its peak. With Bia, hours spent in the gym can translate to physical results sooner.

“By repurposing existing technology, Bia can help people see results and inspire them to continue leading a healthy lifestyle,” said Steve Young, creator of Bia. “Whatever you want to do with your body, you’ll be able to do it better. Lifters will see muscle gains and runners will see more speed and power.”

Bia works by emitting a low-level electrical current into the body via electrode pads. By mimicking the body’s natural bio-electric currents, the body produces adenosine triphosphate (ATP) on a cellular level. This provides fuel for every process in the body - including muscle growth and repair.

After placing the adhesive pads on the body around the muscle group trained, Bia runs a three-hour cycle with five pre-programmed frequencies. During the cycle, Bia delivers a direct current at 300 microamps.

Bia is also discrete. Users can enjoy their usual day-to-day activities using the accompanying armband or waistband. Wear it after a workout, while working, resting or doing just about any activity. Bia is available to pre-order on Kickstarter starting at £149.00 by visiting pr.go2.fund/bia.

About Burli Ltd.
Burli is redefining the limits of human physical performance. Beginning with its flagship product, Bia, Burli Ltd. creates fitness technology that helps athletes, bodybuilders and fitness enthusiasts maximize lean muscle gains and performance improvements. For fitness novices, Burli seeks to ignite a passion for exercise and health by allowing people to see results from their efforts more quickly. For more information, visit http://www.burlisportstech.com

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Lauren Ratcliffe
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