Burlington Medical Introduces 3DLOOK, an Industry-First Self-Service, Body-Scanning Technology

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This cutting-edge technology supports Burlington’s made-to-measure capabilities without the need for in-person fittings.

3DLOOK body scanning technology
Digital provides a more accurate experience, from measure-to-measure consistency and the manufacturing of the radiation protection garment. The potential for this type of measuring is endless. Our goal is to continue using this cutting-edge technology well beyond the pandemic.

Burlington Medical, engineers of the highest quality and lightest weight radiation protection aprons in the industry, recently partnered with 3DLOOK to offer a touch-free radiation protection garment measuring and fitting experience. 3DLOOK’s patented body scanning technology enables Burlington Medical customers to get precise body measurements remotely with just two photos in under 30 seconds.

“This is an industry first,” says Murry Pitts, chief executive officer of Burlington Medical. “Digital provides a more accurate experience, from measure-to-measure consistency and the manufacturing of the radiation protection garment. The potential for this type of measuring is endless. Our goal is to continue using this cutting-edge technology well beyond the pandemic.”

3DLOOK standardizes the way that Burlington Medical measures for radiation protection garments, so customers will get a more accurate and consistent measurement. There’s no subjective measuring by hand or inconsistency from one measurer to the next. The 3DLOOK technology measures seamlessly from any location, any time. After taking or scanning two full-body images and submitting an order, each customer’s tailored apron is guaranteed to fit every inch of the wearer’s body.

“We spent a lot of time working with the incredible team at Burlington Medical and thinking about the user experience and convenience of digital measurements especially needed as COVID hit,” says Whitney Cathcart, CSO and co-founder of 3DLOOK. “There was a huge opportunity to deliver our contactless measuring solution immediately to help Burlington Medical continue to deliver customized radiation aprons efficiently. Their digital-first mindset sets a standard for other apparel companies to embrace our digital scanning solutions.”

During the pandemic and beyond, Burlington Medical is committed to the safety of all customers and staff. With 3DLOOK, there’s no need to risk person-to-person contact as all measurements can be made digitally. For added convenience, customers are able to store and access their measurements online, paving the way for a more streamlined ordering process.

It’s all possible through 3DLOOK’s partnership with Gerber Technology’s made-to-measure system. This allows companies like Burlington Medical to supplement their in-person fittings, operate online, and meet a greater customer demand, all while remaining digitally competitive and forward-thinking in the industry. The technology offers a simple way to digitize measurement capture and automate the entire workflow, which is needed now more than ever with COVID-19.

“Burlington Medical is a great example of an agile, future-oriented company," says Karsten Newbury, chief strategy and digital officer at Gerber Technology. “The integration between our AccuMark Made-To-Measure platform and 3DLOOK helps Burlington to develop products meant for the shape and size of their actual customers. Systematically connecting their supply chain and leveraging data gives them the agility and efficiency to compete and win in today’s new reality."

To learn more about 3DLOOK body scanning technology, visit burmed.com/3dlook/.

About Burlington Medical
Burlington Medical is an expert in the health and safety concerns of providers working in a radiation environment. From their virtual fitting services to industry-best lead times and cost-saving product options, Burlington Medical delivers superior outcomes with greater budget efficiency to all customers.

Burlington Medical is ISO9001 certified and follows all guidelines of the American Society for Testing and Materials (ASTM International). Burlington’s 5-year warranty is the best in the industry, compared to most competitors at just two years. Burlington’s quality products deliver more for the money, and with a registered nurse on the management team, Burlington brings an unparalleled level of insight and expertise to product development.

About 3DLOOK
Founded in 2016, 3DLOOK has built a patented mobile body scanning technology that uses a proprietary combination of computer vision, neural networks, and 3D statistical modeling to generate a 3D avatar and more than 70 points of measure of the human body from just two photos in under 30 seconds. The company has developed the world's first Body Data Platform and was recognized as the 2019 winners of the LVMH Innovation Award and the IEEE Retail Digital Transformation Grand Challenge. 3DLOOK was previously named by Coresight Research as an emerging company disrupting traditional retail with its 3D body scanning technology.

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LeeAnn Fachko
since: 08/2019
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