GREAT NECK, N.Y., July 19, 2021 /PRNewswire-PRWeb/ -- Business Nucleus, a leading marketing firm for small and medium-sized businesses, announced today record growth in 2021, more than doubling its revenue in the last 14 months.
Fifteen months after the onset of the coronavirus pandemic in New York and New Jersey, the Long Island-based marketing firm reported a 125% increase in new clients over the 15 months prior -- and a 100% increase in jobs across all major support areas: project management, front, and backend development, sales and sales support. Business Nucleus also has a 96% retention rate for clients that stay more than 12 months.
When the pandemic forced Americans into their homes, Business Nucleus was one of the few companies providing scalable and addressable audience curated geofencing, which directs ads to mobile devices, laptops, desktops, and smart TVs that are within the plat lines of the home. The company used addressable geofencing to help its clients reach existing customers and attract new leads by driving ads directly into homes.
Business Nucleus also helped its brick and mortar clients pivot into e-commerce during the pandemic, expanding their customer base from local shoppers to national consumers. More than 20 small- and medium-sized businesses leveraged the website development expertise of Business Nucleus to quickly stand up e-commerce sites in the midst of widespread shutdowns, the largest of which reported a 300% increase in web-based leads since Feb. 2020.
"Business Nucleus has shown our clients over the last 14 months the power of a strong digital marketing presence," said Daniel Cieslak, founder, and head of content strategy. "The pandemic has created this paradigm shift, which has spurred significant growth in our business and allowed our clients to excel during an otherwise challenging year. The concept of 'normal' no longer exists, so the businesses that choose to adapt will be the ones that realize the most success into the future."
The company's growth has been spurred by a significant surge in the home services industry, a sector that grew by more than 20% in dollar sales in 2020. Home services clients now account for 50% of Business Nucleus's clientele and 60% of its new clients since March 2020, including two of the top home improvement companies on Long Island.
Business Nucleus will build on its momentum to further streamline its internal and client-facing processes to improve delivery speeds, client return on investment (ROI), and communication efforts. The company has identified home-based businesses, including small online businesses started during the coronavirus pandemic and those within the medical industry as its target growth area for the next 12-24 months.
Visit http://www.businessnucleus.com for more information.
###
CONTACT
Jonathan Posillico, Founder
516-388-7100
ABOUT BUSINESS NUCLEUS
Business Nucleus is a Long Island-based marketing firm with more than 15 years of proven success helping hundreds of small- and medium-sized businesses maximize their marketing potential. It offers strategic marketing services in the digital space while specializing in website design and addressable audience curated geofencing. It uses a strategy-first approach to analyze the businesses of its clients to make informed decisions that improve and enhance their existing marketing model. Visit http://www.businessnucleus.com for more information.
Media Contact
Sean Juan, Business Nucleus USA LLC, +1 732-925-2065, [email protected]
Jonathan Posillico, Business Nucleus USA LLC, 5163887100, [email protected]
SOURCE Business Nucleus USA LLC
Share this article