Business Council of Westchester Power Breakfast features “Building a Winning Personal and Business Brand” on February 28 at Hilton Westchester

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Panel presentation sponsored by Tompkins Mahopac Bank

The Business Council of Westchester’s Power Breakfast will feature “Building a Winning Personal and Business Brand” on Thursday, February 28, from 8:00-9:30 a.m. at Hilton Westchester in Rye Brook, N.Y. The event is sponsored by Tompkins Mahopac Bank.

Several studies indicate that a strong brand enhances market value, generates positive media attention, affords crisis protection and attracts/retains employees. Your brand follows you tirelessly, and it is informed by everything you post, write, photograph, pin, like and tweet. Learn how to articulate your individual and organization's value or "wow" factor to build mind and market share and much more.

Stacey Cohen, CEO of Co-Communications, will be serving as keynote speaker and moderator. A TEDx speaker and award-winning marketing professional who launched Co-Communications, a full-service marketing communications agency, Stacey specializes in finding, cultivating and perfecting brands. She is a Huffington Post blogger and has been featured in top tier media including Entrepreneur, Forbes and Crain's. She recently made her debut on the TED stage on the topic of personal branding.

The highly-esteemed panel includes:

  • Andrew Castellano, owner/CEO, Sharc Creative Inc.
  • Dani Glaser, founder and CEO, Green Team Spirit LLC
  • Bud Hammer, president and general manager, Atlantic Westchester Inc.
  • Kara Mac, creator, ShoeCandy by Kara Mac

All attendees will receive a complimentary personal branding workbook. Admission is $40 for members and $50 for future members. For additional information/registration, visit

About the Business Council of Westchester
The Business Council of Westchester is the county’s largest and most prestigious business membership organization representing more than 1,000 members, including multinational corporations, hospitals, universities, biotech pioneers, not-for-profits, entrepreneurs and companies of all sizes. As the most influential economic development and advocacy organization in Westchester, The Business Council of Westchester’s members enjoy unparalleled access to today’s top thought leaders, diverse business development opportunities and lawmakers at all levels of government. The BCW Data Exchange provides the latest demographic research to help guide smart business decisions. The LEAP program, a one-of-a-kind initiative, gives members direct access to lobbying efforts at the county, state and national levels on issues that directly affect their businesses. Build, Connect and Win with The Business Council of Westchester.

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Veronica Roman
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