Business funding company Porter Capital releases new branding and logo

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Leading Business Lender Releases New Logo and Update

Invoice Financing

Porter Capital Logo

This is a significant change; however, we want our customers to know that our core values and culture remain the same. Companies can now visualize a partnership where they can grow and evolve with Porter Capital. Our new icon also symbolizes Porter’s commitment to helping our customers become succes

Porter Capital, a leading provider of alternative financing for businesses, announced it has released new branding. The identity refresh includes an updated logo, website and colors, which feature modern, crisp and simple designs. Also included in this rebrand is a new icon that illustrates Porter’s mission -- two companies utilizing working capital to grow together.

Porter Capital offers businesses of all sizes the ability to thrive by freeing up cash flow from unpaid invoices. Some of their products include accounts receivable financing, invoice factoring, asset-based loans and small business loans.

Chief Executive Officer Marc Porter said, "This rebrand is a significant change for Porter Capital, however, we want our customers to know that our core values and culture remain the same. Companies can now visualize a partnership where they can grow and evolve with Porter Capital. Our new icon also symbolizes Porter’s commitment to helping our customers become success stories."

“The Porter Capital brand has remained largely untouched over several years of evolution from innovative loan products, a transportation division, fuel cards and future apps,” said Blake Van Leer, Director of Marketing. “Our new branding represents our commitment to bringing business capital into a modern, fast, clean, and simple process. Porter helps businesses get the working capital they need, when they need it.”

About Porter Capital:

Porter Capital Corporation was founded in 1991 by brothers Marc and Donald Porter in Birmingham, AL. Porter offers working-capital solutions to businesses all over the country in a variety of industries. As a direct lender and factoring company, Porter Capital has provided over $5.7 billion in funding since inception.​ Since founding the company, Porter Capital has expanded to include a special transportation division. The Porter businesses continue to grow by providing working-capital solutions with an emphasis on personalized, dedicated customer service without sacrificing speed and efficiency

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Blake Van Leer
Porter Capital
+1 (205) 397-1240
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since: 09/2018
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