Business Professor and Former Executive Shares Why Business Leaders Must Bring Their Faith to Work in New Book

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In ‘Truth and the Transcendent Business,’ author Dave Geenens shares valuable leadership insights, examines the important role virtue plays in the workplace, and encourages business leaders to look beyond the narrow pursuit of profit.

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"You should not get pulled into the undertow and give up your faith when you go to the marketplace, and I hope that this book can help business leaders navigate that."

With the COVID-19 pandemic still simmering in the background of work and personal life, many Americans find themselves burnt out, compassion fatigued, and searching for answers. Business leaders are tasked with the difficult balancing act of needing to keep their enterprises financially afloat while also maintaining morale and providing support to employees. In his latest book, “Truth and the Transcendent Business: Heresy or Prophecy?”, author, business professor, and former business executive Dave Geenens provides a needed salve to this tension and emphasizes that free markets only function well when business leaders practice virtue at work; especially when that virtue is animated by faith, hope, and love.

“Truth and the Transcendent Business” teaches readers that their Christian faith is not to be compartmentalized from their work life; that their professional endeavors, their business results, and their walk with Christ are enhanced when integrated. Through his book, Geenens twines his more than three decades of experience in the marketplace with church teaching and scripture that supports the combined efforts of faith and career to share with readers how Christian virtue can result in impactful social justice and inclusion and act as a tempering agent toward selfishness and greed.

“Having been in the marketplace for 35 years, CEO of three different companies, and an executive of others, I know what it’s like to walk in this tension between piety and perversion,” Geenens said. “It’s really easy to slide toward consumption, worldliness, temptation, and all those things that present themselves to business leaders when they have resources. On the flip side, piety is the temptation to remove yourself from the world and live a life of solitude and prayer. You must walk that line of tension. You should not get pulled into the undertow and give up your faith when you go to the marketplace, and I hope that this book can help business leaders navigate that.”

“Truth and the Transcendent Business” reminds leaders that the true goal of business is human flourishing – not maximizing shareholder wealth. Geenens’ book emphasizes that profit is no more the purpose of business than oxygen is the purpose of life. While it may be necessary, he says, it should not be the end-goal. Ultimately, “Truth and the Transcendent Business” argues that free markets must rest on the rule of law, rights to own private property, and a fixed set of moral rules and that, absent business claiming its rightful transcendent role, U.S. citizens will continue to lose freedom and liberty and experience increased government intervention.

“Truth and the Transcendent Business: Heresy or Prophecy?”
By Dave Geenens
ISBN: 978-1-6642-1893-2 (sc); ISBN: 978-1-6642-1892-5 (e)
Available through WestBow Press, Barnes & Noble, and Amazon

About the author
Dave Geenens is an associate professor in the School of Business at Benedictine College in Atchison, Kan. His professional executive experience includes CEO/President of four different companies, including his own consulting firm, CFO roles in two companies, and COO roles in two companies. He holds a bachelor’s degree, MBA, and is a CPA (license inactive). Geenens speaks to companies and groups nationally about the integration of faith and work and the critical role Christian virtue plays in the protection of free markets and liberty while catalyzing businesses to higher levels of performance. Geenens and his wife live in Lenexa, Kan. To learn more, please visit

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