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butter LONDON Relaunches Sheer Wisdom Nail Tinted Moisturizers with a NEW Fair Shade and Adds a Boozy Chocolate Patent Shine 10X Nail Lacquer for Chic and Cheeky Nails


News provided by

Astral Brands

Aug 17, 2023, 07:10 ET

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Feel Good Beauty brand butter LONDON is expanding its neutral nail collection by relaunching the fan-favourite Sheer Wisdom Nail Tinted Moisturizer line with a new lighter shade addition, as well as adding a moody chocolate brown Patent Shine 10X Nail Lacquer to their cheeky nail collection. These chic nail lacquers and treatments are perfect for the naked nail trend as they promote healthier-looking nails with each use.

ATLANTA, Aug. 17, 2023 /PRNewswire-PRWeb/ -- "We are launching Boozy Chocolate and Sheer Wisdom in shade Fair together to create an elevated naked nail collection," says Julie Campbell, Executive Vice President and CMO. "These two colours are the perfect accessory for Fall and can perfectly work into all seasons and occasions for trendy manicures with strengthening and nail-loving benefits."

Sheer Wisdom Nail Tinted Moisturizers are a tinted nail treatment that helps perk up and beautify dry, brittle, peeling, and breaking nails. This popular nail treatment was previously available in four shades—light, medium, tan, and deep, before expanding the collection to bring back a fan favourite colour. Sheer Wisdom is the perfect Nail Tinted Moisturizer for the naked nails trend as this barely-there colour helps revive, strengthen, and prevent breakage and coats nails with a sheer, nail-loving formula. Now available in five shades, customers can choose the colour that best matches their skin tone for an effortlessly neutral manicure look.

"We are launching Boozy Chocolate and Sheer Wisdom in shade Fair together to create an elevated naked nail collection," says Julie Campbell, Executive Vice President and CMO.

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The naked nail trend continues with butter LONDON's most recent Patent Shine 10X Nail Lacquer launch with a new Boozy Chocolate warm coffee brown nail lacquer that evokes the same cozy feelings as enjoying a sweet chocolate treat. This decadent brown shade is perfect for a neutral yet chic manicure and is the beauty brand's deepest brown shade currently offered. Formulated with the same 10X formula customers know and love, Boozy Chocolate features nail-loving ingredients such as Shock Resisting Polymer Technology and Bamboo Extract to help promote stronger, healthier-looking nails with long-wearing colour so customers can wear their indulgent chocolate mani for up to 10 days.

To apply Sheer Wisdom Tinted Nail Moisturizers or Boozy Chocolate Patent Shine 10X Nail Lacquer, apply one to two coats to clean, dry, bare nails, and let nails dry completely. Both Sheer Wisdom and Patent Shine 10X Nail Lacquers pair well with Horse Power Nail Rescue Base Coat to help restore brittle nails, and Hardwear Shine UV Top Coat to give nails an ultra-glossy shine.
As always, all butter LONDON nail lacquer hues and treatments are gluten-free, paraben-free, and always cruelty-free. The 10-Free formula does not contain Formaldehyde, Formaldehyde Resin, DBP, Toluen, Camphor, Ethyl Tosylamide, Xylene, or TPHP for Feel Good Beauty® you can trust!

To learn more about the fan-favourite Sheer Wisdom Nail Tinted Moisturizers and other bestselling Patent Shine 10X Nail Lacquers, visit butterlondon.com.

About butter LONDON
Founded in 2005 by a British entrepreneur and London's premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and better-for-you fashion sense to nail care. The trailblazing luxury approach—fueled with a skincare-inspired ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail care brand. Today, we create fun, imaginative, good-for-you makeup, body, and nail care products using the same ingenious Crafted with Skincare™ approach to formulations. Our nail collection is 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA, and triclosan. We believe beauty should leave you feeling happy and looking polished. butter LONDON is Feel Good Beauty® you can trust.

Media Contact

Kaitlyn Wells, Astral Brands, 678-303-3088, [email protected], butterlondon.com

SOURCE Astral Brands

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