butter LONDON's NEW Glazen™ Peel-Off Glitter Nail Lacquers Are Ahead Of The Trend With High-Performance, Solvent-Based Formuals
The consumer demand for eco-friendly, natural and easy-to-use products doesn't stop at the makeup counter. butter LONDON™, the prestige color cosmetics and nail lacquer brand, once again is ahead of the innovation trend with the launch of their non-toxin, cruelty free Peel-Off Glitter Nail Lacquers.
SEATTLE, Oct. 09, 2018 /PRNewswire-PRWeb/ -- The consumer demand for eco-friendly, natural and easy-to-use products doesn't stop at the makeup counter. butter LONDON™, the prestige color cosmetics and nail lacquer brand, once again is ahead of the innovation trend with the launch of their non-toxin, cruelty free Peel-Off Glitter Nail Lacquers. Completely different than the water-based peel-off lacquers on the market today, the butter LONDON™ formula uses a gentle, solvent-based technology that gives the benefits of easy peel-off with superior performance, including high-shine and long-lasting wear.
According to Mintel, the global market research and insight firm, the nail market is gearing up for a comeback. In the report entitled: "Get Ready for a Nail Market Revival", Charlotte Libby provides compelling data and insight on the nail category and the renewed consumer interest. From inventive, color trends to the ever-growing popularity of nail art, the report gave a preview into what consumers are looking for out of their cosmetic products. Buzz words, like toxin-free, clean beauty and cruelty-free echoed throughout, as well as the importance of diversity and representation in all facets of the business. According to Libby, "As the trend for a more pared-down, natural look for facial colour cosmetics continues, the highly visual world of modern beauty will continue to see creativity showcased. Nail art is set to regain focus as fashion moves away from painting the face."
The butter LONDON™ Peel Off Glitter Nail Lacquer launch answers the call for fresh, innovative textures with eye appealing products and tactile functionality. "Sparkle has been a major trend on and off the runway for many years," said Julie Campbell, General Manager of butter LONDON. "In the luxury market, there is a push for decorative applications, such as sequins and shine. Our innovative nail lacquer is the perfect solution for people who want to get creative without the unwanted mess of traditional glitter nail polish or the harsh chemicals typically required for easy removal."
butter LONDON's innovative, good-for-you Glazen™ Peel-Off Glitter Lacquer is a groundbreaking glitter lacquer that you can easily peel-off without scrubbing away at your nails with harsh acetone or stubborn, sparkly leftovers. Enjoy this glamorous shade range with no-fuss, as each lacquer is formulated with a vinyl shine complex to deliver unmatched brilliance and flexible wear. Ditch the basecoat and apply directly to the natural nail for easy, peel-off removal.
Formulated with butter LONDON's acclaimed 8-free formula, these cruelty-free glitter nail lacquers are formulated without Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene and TPHP. The Glazen™ collection includes:
- Aura (Holographic Opal Glitter)
- Supernova (Holographic Silver Glitter)
- Glitz (Light Pink Glitter)
- Gold Rush (Gold Glitter)
- Galaxy (Purple Glitter)
- Black Magic (Black Glitter)
All shades are $12 and now available for purchase online at butterlondon.com, ULTA.com, Amazon.com and in-store at ULTA.
About butter LONDON™
Founded in 2005 by a British entrepreneur and London's premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 8-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you feeling happy and looking polished...for Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.
SOURCE butter LONDON
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