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butter LONDON™ Celebrates National Lash Day with the Launch of Power Up Collection

butter LONDON celebrates new innovation with the launch of Power Up All Day Wear Mascara and Power Up All Day Wear Liquid Eyeliner


News provided by

butter LONDON

Feb 19, 2019, 13:10 ET

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SEATTLE, Feb. 19, 2019 /PRNewswire-PRWeb/ -- butter LONDON™, the prestige colour cosmetics and nail lacquer brand, is celebrating National Lash Day, February 19th, with the launch of Power Up All Day Wear Mascara and Power Up All Day Wear Liquid Eyeliner to elevate your makeup look with good-for-you ingredients. Instantly define the eyes with this longwearing eyeliner that easily glides onto the lashline with precision for a line that won't budge throughout the day. Complete the look by taking your lashes to new heights with this game-changing mascara that delivers length, dramatic curl and definition to lashes with long-lasting, flexible 8-hour wear.

"A striking eye look has the ability to take your look to the next level, so we wanted to join in on the National Lash Day fun and release this collection with these transformative products," said Julie Campbell, General Manager of butter LONDON™. "Each of our products are carefully crafted to give the colour payoff and performance that makeup lovers crave with the nourishing ingredients they want and that's exactly what we have done with these Power Up additions."

“A striking eye look has the ability to take your look to the next level, so we wanted to join in on the National Lash Day fun and release this collection with these transformative products,” said Julie Campbell, General Manager of butter LONDON™

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Creamy and luxurious in texture, these irresistible, cruelty-free formulas are Feel Good Beauty® you can trust! Take a peek into these go-to sku's that are sure to improve your look in the blink of an eye!

Power Up All Day Wear Mascara (1 sku, $20)
This water-resistant mascara formula contains hydrating Jojoba Extract to visibly thicken the appearance of lashes without clumping, smudging or flaking. The multi-functional, lash-catching, curved brush features micro-combs to easily maneuver around the lashes for hard-to-reach areas, while the soft-flex bristles create a 360 degree panoramic effect for a result that's naturally eye-catching! In an in-house study, 84% of women thought their lashes looked instantly amplified and 95% of women found their lashes felt hydrated and soft, even after they removed their makeup. The best part? The gentle, oil-free formula is 100% safe to use on lash extension.

Additional Benefits: Oil Free, Gluten Free, Paraben Free, Always Cruelty Free

Power Up All Day Wear Liquid Eyeliner (1 sku, $19)
This lid-transforming liquid eyeliner is water-resistant, long-wearing and budge-free for a bold look that wows! The flexible precision eyeliner brush tip allows for precise, no mess, no fuss application for a look that's customized to your liking. Powered by unique polymers, this everyday eyeliner works to resist water and sweat with its oil-free formula that is 100% safe for lash extensions. Whether you want a perfectly defined line or a powered up, bold winged look, this liner is the ultimate grab-and-go makeup tool that will take your look from day 'til shut-eye with a beautiful, true matte finish.

Additional Benefits: Oil Free, Vegan Friendly, Paraben Free, Gluten Free, Always Cruelty Free

The Power Up collection will be available on butterlondon.com on February 19th, as well as online and in-store at ULTA and Kohls this spring. For more information, visit http://www.butterlondon.com.
About butter LONDON™

Founded in 2005 by a British entrepreneur and London's premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 8-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you feeling happy and looking polished...for Feel Good Beauty® you can trust.

For more information on butter LONDON, visit http://www.butterlondon.com.

SOURCE butter LONDON

Related Links

http://www.butterlondon.com

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