butter LONDON™ Adds a Two, New Complexion Products to Their LumiMATTE Collection with the Launch of a Brightening Concealer and Blurring Primer

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Today, butter LONDON announced the exciting expansion of their much-loved LumiMATTE Complexion collection with the launch of two, new products. Introducing the LumiMATTE 2-in-1 Concealer and Brightening Duo and the LumiMATTE Cool Blue Blurring Primer. Formulated to achieve the collection’s signature luminous and matte finish, this long-awaited expansion includes the first concealer and primer to join the butter LONDON cosmetic line. The brightening concealer duo and cooling primer mark new makeup territory for the LumiMATTE collection, with the original product line including an award-winning Setting & Finishing Powder and Blurring Skin Tint.

The LumiMATTE collection was born out of my personal desire for a quick, easy, everyday solution for a healthy-looking complexion,” says Julie Campbell, butter LONDON General Manager.

Today, butter LONDON announced the exciting expansion of their much-loved LumiMATTE Complexion collection with the launch of two, new products. Introducing the LumiMATTE 2-in-1 Concealer and Brightening Duo and the LumiMATTE Cool Blue Blurring Primer. Formulated to achieve the collection’s signature luminous and matte finish, this long-awaited expansion includes the first concealer and primer to join the butter LONDON cosmetic line. The brightening concealer duo and cooling primer mark new makeup territory for the LumiMATTE collection, with the original product line including an award-winning Setting & Finishing Powder and Blurring Skin Tint.

“The LumiMATTE collection was born out of my personal desire for a quick, easy, everyday solution for a healthy-looking complexion,” says Julie Campbell, butter LONDON General Manager. “After just one year on the market, the reception to our easy-going LumiMATTE Skin Tint and Powder was so phenomenal that we knew we were fulfilling a similar need for women and men around the world. As the work-from-home trend continues, we feel confident these unique additions to our LumiMATTE collection will help eliminate the stress, time and hassle of elaborate makeup application.”

Now, you can achieve a complete LumiMATTE makeup look with this full line of Feel Good Beauty products. Lay the base with butter LONDON NEW LumiMATTE Cool Blue Blurring Primer. This silky, smooth primer wraps skin in a cooling rush of hydration that helps smooth the look of skin imperfections while helping lock makeup in place. Featuring a sheer, blue color that disappears into the complexion, the Cool Blue Blurring Primer is infused with a Hyaluronic Acid derivative and Vitamin E to help perk up the skin’s appearance as it blurs the look of pores and delivers a radiant-looking finish that lasts. Including a mini spatula for easy application, this nourishing primer coats skin in a luminous matte finish that showed real results* in a two-week perception study:

  • 100% of participants agree this primer smooths evenly onto skin, provides a silky-smooth finish and preps the skin for better makeup application.
  • 92% of participants agree this primer instantly reduces the appearance of fine lines and wrinkles and helps makeup last longer.
  • 92% of participants agree the skin felt softer and had an overall improvement in appearance after 2 weeks of use.

*Based on a two-week perception study of 25 volunteers.

butter LONDON will also launch a second addition to the LumiMATTE collection with a new 2-in-1 brightening concealer. The NEW LumiMATTE 2-in-1 Concealer and Brightening Duo features a creamy, lightweight formula that acts like a second skin. With a shimmering under eye brightener on one end and a weightless concealer on the other, this dual-sided beauty bag staple helps instantly smooth the look of fine lines while helping to improve the look of skin imperfections. Get glowing with the collection’s trademark Skin Brightening Complex ingredient—along with Aloe Vera, Caffeine and Vitamin E—that works to even the look of skin tone and coat the complexion in a flawless-looking finish. LumiMATTE 2-in-1 Concealer and Brightening Duo also includes a convenient doe-foot applicator, so you can indulge your skin to precise, on-the-go coverage in one of these four, universally flattering shades:

  •     Light: fair to light skin with cool or neutral undertones
  •     Medium: light to medium skin with neutral undertones
  •     Tan: medium to tan skin with honey undertones
  •     Deep: tan to dark skin with golden undertones

To learn more about butter LONDON LumiMATTE Complexion collection or their line of 10-Free nail lacquers and colour cosmetics, visit butterlondon.com

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON one of the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Feel Good Beauty™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you looking polished with Feel Good Beauty® you can trust.

For more information on butter LONDON, visit http://www.butterlondon.com.

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Kaitlyn Cook
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