butter LONDON™ Adds Two New Colours to its Award Winning Jelly Preserve Strengthening Nail Treatment Collection

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Today, butter LONDON announced an exciting expansion to the fan-favorite Jelly Preserve Sheer Strengthening Treatment collection. The new addition, which includes two vibrant nail colours, features a teal toned nail treatment in Bramley Apply and a soft orange nail treatment in Orange Marmalade. Powered by the brand’s signature skincare-infused ingredients, the sheer jelly treatments feature a 2-in-1 hybrid formula that helps revive the look of dry, brittle nails and coats your manicure in juicy, translucent colour. The most recent jelly treatments will proudly join the two existing and best-selling butter LONDON Sheer Strengthening Treatments, which launched last year and were named “Best Beauty Innovation of the Year” by Health Magazine.

Common complaints we see include dry, brittle, peeling nails and damaged nail beds due to frequent nail salon services. Now, with Jelly Preserve Strengthening Treatment, you can enhance the appearance of your nails quickly and easily without having to sacrifice the look you desire.

Today, butter LONDON announced an exciting expansion to the fan-favorite Jelly Preserve Sheer Strengthening Treatment collection. The new addition, which includes two vibrant nail colours, features a teal toned nail treatment in Bramley Apply and a soft orange nail treatment in Orange Marmalade. Powered by the brand’s signature skincare-infused ingredients, the sheer jelly treatments feature a 2-in-1 hybrid formula that helps revive the look of dry, brittle nails and coats your manicure in juicy, translucent colour. The most recent jelly treatments will proudly join the two existing and best-selling butter LONDON Sheer Strengthening Treatments, which launched last year and were named “Best Beauty Innovation of the Year” by Health Magazine.

“We designed Jelly Preserve to meet the customer at the intersection of wellness and beauty,” says Julie Campbell, General Manager. “Just as your skin can change as you age, your nails can as well. Common complaints we see include dry, brittle, peeling nails and damaged nail beds due to frequent nail salon services. Now, with Jelly Preserve Strengthening Treatment, you can enhance the appearance of your nails quickly and easily without having to sacrifice the look you desire.”

The Jelly Preserve Sheer Strengthening Treatment is specially formulated to pamper and polish the nail with innovative, technology-based ingredients. The hybrid nail formula coats nails in a translucent nail tint while indulging them to an encapsulated nail complex that helps condition and strengthen the look of nails. Packed with Vitamin E, Tea Tree Oil, Hydrolyzed Keratin and Arginine, these nail care treatments deliver continuous hydration to dry, peeling nails—ultimately helping to repair damage caused by other nail formulas. Packaged in butter LONDON’s sleek nail lacquer bottle, the Jelly Preserve collection includes the butter LONDON trademark, curved nail applicator to help easily coat the nail in one swipe coverage of this radiant, vitamin-rich nail treatment.

Give your nails a break from gel, polish and acrylics with four, trend-setting Jelly Preserve Sheer Strengthening Treatment hues:

  •     NEW! Orange Marmalade Jelly Preserve Strengthening Treatment (formulated with nail-strengthening Argan Oil): Translucent, sheer orange nail treatment
  •     NEW! Bramley Apple (formulated with conditioning Olive Oil): Translucent, sheer teal nail treatment
  •     Strawberry Rhubarb Jelly Preserve Strengthening Treatment (formulated with nail-strengthening Calcium): Translucent, sheer pink nail treatment
  •     Victoria Plum Jelly Preserve Strengthening Treatment (formulated with antioxidant-rich Acai Berry): Translucent, sheer purple nail treatment

butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas, including these strengthening nail treatments. Instead, you can pamper your nails to a clean, Feel Good Beauty formula that is proven* to help improve the appearance of nails after only 10 days! To find out more about the full line of Jelly Preserve Sheer Strengthening Treatments, visit butterlondon.com.

*Results from a consumer-perceivable study

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON one of the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you looking polished with Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.

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Kaitlyn Cook
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