butter LONDON™ Announces Launch of Feel Good Beauty Products in Riley Rose Stores Nationwide

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butter LONDON™, the prestige colour cosmetics and nail lacquer brand known for clean formulas and feel good beauty solutions, today unveils a collection of products in Riley Rose. The collection will be featured online and in 16 Riley Rose locations.

“We’re so honored for an opportunity to work with Riley Rose,” said Ashley Lum, Senior Director of Marketing.

butter LONDON™, the prestige colour cosmetics and nail lacquer brand known for clean formulas and feel good beauty solutions, today unveils a collection of products in Riley Rose, a beauty superstore founded by the Forever 21 family. This revolutionary beauty and lifestyle universe is a one-stop-shop for a curated selection of new and cult-favorite beauty brands for the explorative consumer. The online boutique, which specializes in connecting beauty lovers to fun, innovative brands, has expanded into several Instagram-worthy stores across America for a shopping experience unlike any other. With a special emphasis on global trends, innovation and femininity, the company is now featuring an assortment of butter LONDON in 16 Riley Rose stores.

“We’re so honored for an opportunity to work with Riley Rose,” said Ashley Lum, Senior Director of Marketing. “At butter LONDON, we celebrate the bold, imaginative approach to beauty and bringing our products to this community is a great way for new and existing customers to explore our line in an interactive shopping experience. Our products often contain a sensorial aspect, from transformative product textures to peel-off formulas, and this is a great way for makeup lovers to indulge in our line in person.”

butter LONDON, a cruelty-free brand specializing in Feel Good Beauty®, is renowned for luxury colour products that don’t skimp out on quality. Effortlessly transform your looks from start to finish with enviable complexion enhancers, intense eye and lip pigments, good-for-you ingredients and buttery formulas that effortlessly build and blend onto the skin.

Check out the line-up of butter LONDON products coming to http://www.rileyrose.com or in-store at Riley Rose.

Glazen™ Eye Gloss (8 SKU’s, $24 each)
Launching November 2018

Glazen™ Highlighting Gel (2 SKU’s, $26 each)
Launching November 2018

Glazen™ Lip Glaze (6 SKU’s, $19 each)
Launching November 2018

Glazen™ Smooth Silk Shadow Palette (1 SKU, $36)
Launching November 2018

Double Decker Lashes™ Mascara (1 SKU, $20)
Launching November 2018

Sparkle & Shine 2-Piece Glazen™ Lip Glaze (1 SKU, $18)
Launching November 2018

Merry Metals 2-Piece Glazen™ Eye Gloss (1 SKU, $18)
Launching November 2018
For more information on butter LONDON, visit http://www.butterlondon.com.

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 8-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you feeling happy and looking polished...for Feel Good Beauty® you can trust.

For more information on butter LONDON, visit http://www.butterlondon.com.

About Riley Rose
RILEY ROSE is a beauty and lifestyle universe where play, discovery and self-expression are celebrated harmoniously in one shop. Embracing global trends, innovation, and femininity, RILEY ROSE fuses online possibility with real life community to create a connected experience where guests are inspired to indulge their fantasies, get lost, and run wild. This unique concept store is the brainchild of Linda and Esther Chang, the sisters behind the success of global retailer Forever 21. Together, the daughters of Forever 21’s founders, Mr. and Mrs. Chang, set out to make RILEY ROSE a destination for Millennial and Gen Z consumers looking for exclusive brands that aren’t usually accessible at their fingertips; housing makeup, skincare, tools, home décor, sweets and more. With their experience running numerous Forever 21 departments, they have set foot on their own path to create a retail-experience that is a first in the industry.

Play. Dream. Discover.
http://www.RileyRose.com

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Kaitlyn Cook
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