butter LONDON™ Collaborates with Pantone for the Third Consecutive Year as the Official US Beauty Partner for the Pantone Color of the Year 2019 Collection

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butter LONDON™, the prestige color cosmetics and nail lacquer brand, is collaborating with Pantone® as its official beauty partner in the United States to introduce the highly anticipated 2019 Color of the Year, PANTONE® 16-1546 Living Coral.

“Color products are our forte and we wanted to ensure that our products embody the energy and warmth associated with Living Coral. Each piece adds a lively, yet super approachable, burst of color that complements all skin tones.” said Ashley Lum, Senior Director of Marketing.

butter LONDON™, the prestige color cosmetics and nail lacquer brand, is collaborating with Pantone® as its official beauty partner in the United States to introduce the highly anticipated 2019 Color of the Year, PANTONE® 16-1546 Living Coral. The dynamic duo is joining forces for the third consecutive year with an exclusive 6-piece collection featuring Living Coral nail lacquers, lip gloss and a blush stick in the brand’s renowned formulas. With unmatched vibrancy and intense color release, this limited-edition collection will add a unique splash of color to any collection.

“We’re so excited to announce the launch of this 6-piece collection as the official beauty partner. Our Color of the Year collaboration with Pantone has quickly become a favorite of ours to create and we know this color is one that our customers will adore,” said Ashley Lum, Senior Director of Marketing. “Color products are our forte and we wanted to ensure that our products embody the energy and warmth associated with Living Coral. Each piece adds a lively, yet super approachable, burst of color that complements all skin tones.”

Meet Living Coral, an animating shade of orange with golden undertones that transfers beautifully into cosmetic products. With a slight element of surprise and empowering presence, Living Coral gives a sense of warmth and energy that customers can feel when wearing these products. Formulated with the high-performance butter LONDON formulas that are packed with good-for-you ingredients, this limited-edition collection will capture the hearts of those looking to enliven their look from head to toe.

The 6-piece collection includes:
Mini Size Nail Lacquer, Patent Shine 10X™ (1 SKU, $12 each)
Crème finish
Launching December 2018

Mini Size Nail Lacquer, Crushed Diamonds Patent Shine 10X™ (1 SKU, $12 each)
Shimmer finish
Launching December 2018
Mini Size Nail Lacquer, Peel-Off Glitter (1 SKU, $12 each)
Glitter finish
Launching December 2018
Plush Rush Lip Gloss, Plumping, high-shine lip gloss (1 SKU, $20)
Launching January 2019
Plush Rush Blush Stick, Creamy, long-wearing blush (1 SKU, $24)
Launching January 2019
3-piece Nail Kit
Patent Shine 10x™ Crème, Shimmer and Glitter finishes (1 SKU, $22)
Launching January 2019

“The Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral, is a life-affirming coral hue that energizes and enlivens with a softer edge,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Its golden undertone, with its humanizing and heartening qualities, adds a pleasing warm touch to skin tones and we look forward to seeing how consumers apply the power of color through the butter LONDON x Pantone Color of the Year 2019 collection to express their unique styles and personalities.”

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 8-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you feeling happy and looking polished...for Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.

About The Pantone Color Institute™
The Pantone Color Institute is the business unit within Pantone that highlights top seasonal runway colors, forecasts global color trends, advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and consultative color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.

About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at http://www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

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