The beauty brand known for its 10-Free nail lacquer and other clean beauty must-haves is expanding further into the category of body care as they are releasing two of its fan-favorite products in brand new 7oz jumbo sizes. These two luxurious items, So Buff Hand and Foot Polish and Extra Whip Hand and Foot Treatment, have allowed the Feel Good Beauty brand to expand its product line up from makeup and nail lacquer to innovative and clean body products, which is an exciting new focus for the brand.
ATLANTA, Feb. 13, 2023 /PRNewswire-PRWeb/ -- The beauty brand known for its 10-Free nail lacquer and other clean beauty must-haves is expanding further into the category of body care as they are releasing two of its fan-favorite products in brand new 7oz jumbo sizes. These two luxurious items, So Buff Hand and Foot Polish and Extra Whip Hand and Foot Treatment, have allowed the Feel Good Beauty brand to expand its product line up from makeup and nail lacquer to innovative and clean body products, which is an exciting new focus for the brand. The new jumbo sizes will join Buttermilk Probiotic Body Balm which is also in butter LONDON's new 7oz jumbo size and released earlier in January.
"Our trio of rich, decadent and skincare-inspired body treatments are bigger and better than ever," said Julie Campbell, EVP & butter LONDON Chief Marketing Officer. "Now you can enjoy all of the rich products you love with special value size pricing."
The three jumbo-sized products create a full body care routine for consumers to indulge in any time of day, whether it be first thing in the morning to start the day or as a self-care ritual before bed. So Buff Hand and Foot Polish with Glycolic Acid is an extra gentle exfoliator that is less harsh than traditional exfoliants as it helps to remove dead skin cells to help reveal smoother, brighter-looking skin. Once the skin has been exfoliated, users can go in with Buttermilk Probiotic Body Balm, which launched earlier in January, to help reduce dryness and leave skin looking uber-hydrated and smooth. Last but not least, Extra Whip Hand and Foot Treatment with Shea Butter is the perfect last step as its thicker consistency is effective for tackling extra dry spots such as knees, feet, and elbows for smoother, more moisturized skin. Together, these three products work collectively to help skin appear softer and healthier-looking.
"So Buff gently and effectively exfoliates with a combination of Glycolic Acid, an Alpha Hydroxy Acid chemical exfoliant, and Apricot Seed Powder, a physical exfoliant," says Dr. Hadley King, an award-winning New York City based dermatologist. "Extra Whip contains Glycerin, Triglycerides, Shea Butter and Cocoa Seed Butter for the perfect combination of humectants to hydrate the skin. Butter's Buttermilk Probiotic Body Balm contains Lactic Acid, which is an Alpha Hydroxy Acid that also has humectant properties, which means that it can help smooth the skin by gently exfoliating and hydrating at the same time. Each of these products are terrific options for dry skin."
Because the original launch of So Buff and Extra Whip received an abundance of love and praise from those who purchased the products, butter LONDON fans requested that the body care line be distributed in larger sizes so they could apply the popular new treatments on areas other than just hands and feet. The beauty brand listened to consumer feedback and released Buttermilk, So Buff, and Extra Whip in new 7oz size packaging so that all body care products would be available in jumbo sizes, which include 6oz more than the original sizes.
Each product in butter LONDON'S new body care line is cruelty-free, paraben-free, gluten-free, and vegan so consumers can feel confident in the integrity of the products they are using. To learn more about the new body care launch, along with best-selling beauty and nail lacquer and award-winning nail treatment products, visit butterlondon.com.
About butter LONDON
Founded in 2005 by a British entrepreneur and London's premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and better-for-you fashion sense to nail care. The trailblazing luxury approach—fueled with a skincare-inspired ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail care brand. Today, we create fun, imaginative, good-for-you makeup, body and nail care products using the same ingenious Crafted with Skincare™ approach to formulations. Our nail collection is 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe beauty should leave you feeling happy and looking polished. butter LONDON is Feel Good Beauty® you can trust.
Media Contact
Kaitlyn Cook, Astral Brands, 678-303-3088, [email protected]
SOURCE butter LONDON
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