butter LONDON x Amazon Prime Video Team Up to Create an Edgy Nail Trio Inspired by the New YA Drama Series The Wilds

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Beauty meets thrills with the latest butter LONDON nail collection, inspired by Prime Video’s new young adult series The Wilds (Premiering Friday, December 11th on Amazon Prime Video). The edgy 10-Free nail and colour cosmetics brand announced today that they will be teaming up with the video streaming service for the second time, following a previous collab in 2019. The butter LONDON x The Wilds nail trio will feature a mix of rebellious nail colours in the brand’s signature Patent Shine 10X Nail Lacquer formula, so you can take the thrilling drama from the TV screen to your beauty bag.

“We are excited to collaborate once again with Prime Video to help promote this truly wild coming of age series,” says Julie Campbell, General Manager butter LONDON. “The characters in The Wilds remind us of our young adult butter LONDON girl"

Beauty meets thrills with the latest butter LONDON nail collection, inspired by Prime Video’s new young adult series The Wilds (Premiering Friday, December 11th on Amazon Prime Video). The edgy 10-Free nail and colour cosmetics brand announced today that they will be teaming up with the video streaming service for the second time, following a previous collab in 2019. The butter LONDON x The Wilds nail trio will feature a mix of rebellious nail colours in the brand’s signature Patent Shine 10X Nail Lacquer formula, so you can take the thrilling drama from the TV screen to your beauty bag.

“We are excited to collaborate once again with Prime Video to help promote this truly wild coming of age series,” says Julie Campbell, General Manager butter LONDON. “The characters in The Wilds remind us of our young adult butter LONDON girl – they represent authentic grit, a strong sense of self and unique individuality that leaves the viewer with the desire to get to know them more.”

With an emphasis on nail colours inspired by the wilderness, the 3-piece collection contains nail lacquer shades in a crisp ocean blue, a dusty brown taupe and a floral pink hue—all inspired by the show’s settings and specially designed to complement any skin tone. Packaged in a sultry carry-all bag, the nail lacquer bundle lets you showcase your most authentic self with nail shades that you can wear alone or mix and match for a personalized look. The butter LONDON X The Wilds collection contains the brand’s award-winning Patent Shine 10X Nail Lacquer nail formula, infused with skincare-inspired ingredients proven to promote stronger, brighter and healthier-looking nails. Easily create a fierce manicure with each of these untamed nail colours in the butter LONDON X The Wilds nail trio:

  • Fruit Machine Patent Shine 10X Nail Lacquer- a bubblegum pink crème nail lacquer
  • Yummy Mummy Patent Shine 10X Nail Lacquer- a cool beige shimmering nail lacquer
  • London Fog Patent Shine 10X Nail Lacquer- a soft stormy blue nail lacquer

The butter LONDON x The Wilds nail trio aims to channel the series’ edgy energy, adding a beauty inspired twist to the wild atmosphere. To learn more about the brand’s 10-Free nail lacquer collection or luxurious colour cosmetics, visit butterlondon.com

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a good-for-nail philosophy—quickly made butter LONDON a world-renowned and high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative products for eyes, lip, face and nail using the same ingenious Feel Good Beauty™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leave you happy and looking polished... for Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.

About The Wilds
Part survival drama, part dystopic slumber party, The Wilds follows a group of teen girls from different backgrounds who must fight for survival after a plane crash strands them on a deserted island. The castaways both clash and bond as they learn more about each other, the secrets they keep, and the traumas they've all endured. There’s just one twist to this thrilling drama… these girls did not end up on this island by accident.

The series stars industry veteran Rachel Griffiths, as well as a mix of familiar and fresh faces that include Sophia Ali, Shannon Berry, Jenna Clause, Reign Edwards, Mia Healey, Helena Howard, Erana James, Sarah Pidgeon, David Sullivan, and Troy Winbush.

The Wilds is co-produced by Amazon Studios and ABC Signature, a part of Disney Television Studios. Sarah Streicher (Daredevil) created the series and also serves as executive producer alongside Amy B. Harris (Sex and the City and The Carrie Diaries), Jamie Tarses (Happy Endings), and Dylan Clark (The Batman and Bird Box).

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Kaitlyn Cook
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