Buzz Franchise Brands Launches Newest Franchise Offering, Residential Cleaning Company Home Clean Heroes

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After Successfully Expanding Pool Scouts and Mosquito Joe Nationwide, Buzz Franchise Brands Announces its Latest Fast-Growing Franchise Opportunity

Millions of homeowners turn to residential cleaning companies each year to tackle their clutter and grime. But with approximately 875,000 cleaning businesses across the U.S., the industry has become extremely fragmented, and the quality of service varies drastically across companies, resulting in low customer loyalty.

Looking to redefine the industry with a professional and consistent approach, Home Clean Heroes was launched by multi-brand franchising company Buzz Franchise Brands in 2017. The concept is committed to a customer-first approach, offering personalized services at an affordable price, and in an effort to modernize home cleaning, chose to avoid one of the industry’s most negative and outdated terms, the use of the word “maid.”

“We call our cleaners ‘heroes’ because they are ultimately improving the quality of someone else’s life – freeing up a customer’s free time, so they can spend it on the things that matter most to them, like spending time with family and friends,” said CEO of Buzz Franchise Brands, Kevin Wilson. “We have created a culture centered around fun at Buzz Franchise Brands, and we wanted to ensure we carried that into our branding for Home Clean Heroes.”

This is the third concept for Buzz Franchise Brands, parent company of pool cleaning and maintenance franchise Pool Scouts and recently sold mosquito control franchise Mosquito Joe. Both concepts have been growing rapidly since their launch, which the company attributes to passionate franchisees, superior reputations and strong customer referrals.

“There’s a high-demand for good cleaning services, but the industry has earned a reputation for being unprofessional. That’s where Home Clean Heroes is different,” said Wilson. ““We provide first class service to our customers, and because of that commitment, we have an opportunity to capitalize on the industry’s market share by providing better service than any of our competitors using some of the same proven systems we’ve used with our other concepts.”

The first Home Clean Heroes location opened in May of 2017 in Buzz Franchise Brands’ home market of Virginia Beach. Since then, the brand has serviced over 800 customers across Norfolk, Virginia Beach, Chesapeake and Suffolk, and has grown from just one van to eight, with 17 cleaning specialists. Now, Home Clean Heroes is actively seeking franchisees, aiming to bring the residential cleaning company to new markets nationwide.

Walter Ewell, Vice President of Franchise Development for Home Clean Heroes, said conversions are a huge opportunity for the brand as they look to expand into new states. In order to spark this growth, the brand is offering existing cleaning businesses a 50 percent discount off the franchise fee for converting to a Home Clean Heroes franchisee.

“While the cleaning industry is extremely lucrative, some independently run businesses reach a certain point where they have trouble acquiring new customers. That’s where we’re different,” said Ewell. “We offer a proven system for customer acquisition and retention to help our franchisees get past that flat line stage.”

Similar to the growth models of both Mosquito Joe and Pool Scouts, Home Clean Heroes will begin franchising with competitive pricing and a similar investment level. With the support of an established parent company, a recurring revenue model and guidance from a legacy leadership team, Home Clean Heroes is positioned to be a competitive force in the residential cleaning space.

“We’re looking for strong operators to join our system who are comfortable following the process we’ve put in place in order to drive their success,” said Ewell. “We anticipate bringing on as many as five owners before year’s end and rapid growth in 2019.”

Virginia Beach, VA-based Home Clean Heroes is a premier home cleaning service franchise focused on delivering a quality, consistent brand experience while providing personalized care that raises the bar of the industry as a whole. Home Clean Heroes believes that quality service is built on reliability and customer confidence by providing professionals you can trust known as professional grime-fighters. The brand’s super powers of trust, consistency, flexibility and convenience set this home cleaning service apart from other brands. Growing from its first location in Virginia Beach, Home Clean Heroes offers a great opportunity in the residential cleaning industry with available territories across the United States. For more information or franchising opportunities, visit

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Alison Hoesli
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