Joe is comfortable thinking outside the box, and he isn’t afraid to leverage innovative commercial approaches when they make sense. It’s the type of thinking that will benefit our clients.
PHILADELPHIA (PRWEB) January 09, 2020
BW Health Group (BWHG) is pleased to announce that it is expanding BW Consulting, its life science consulting division, with the hiring of Joe Medel as Senior Vice President of Strategy.
Joe joins BW Consulting with more than 25 years of marketing and consulting experience for companies such as bioStrategies Group, Capgemini, and IQVIA. He specializes in commercial leadership, change management and product launches, and is particularly adept at commercial transformation through innovation. Joe began his career launching products in oncology, cardiovascular disease and GI for Abbott. Most recently he served as Vice President of Marketing for QIAGEN, a biotech pioneer in companion diagnostics.
“Joe and I worked together at Abbott early on in our careers, and I am thrilled to be working with him again to help life science companies achieve their goals,” said Tom McDonnell, president of BW Health Group. “Joe is comfortable thinking outside the box, and he isn’t afraid to leverage innovative commercial approaches when they make sense. It’s the type of thinking that will benefit our clients.”
As Senior VP of Strategy for BW Consulting, Joe’s expertise in strategic and tactical execution will accelerate growth for the burgeoning practice as he focuses on supporting client needs.
“I feel really fortunate to work with such talented people,” Joe said. “Thad Bench’s vision of how he wants the organization to grow, combined with Tom McDonnell’s leadership excellence were compelling reasons to join. Scotty Bowman’s incredible payer expertise was another powerful draw. I think that our combined commercial experience is truly unique in the industry, and I’m genuinely excited about building a roadmap for growth.”
About BW Consulting
BW Consulting helps life science companies solve problems and address changing business needs in innovative ways. Part of the BW Health Group family of companies, BW Consulting leverages the expertise of industry veterans to assist clients in assessing products, driving successful product launches, and maximizing value. For additional information, please visit http://www.bwhealthconsulting.com or call 800-536-4670.
About BW Health Group
BW Health Group is dedicated to advancing the commercial goals of life science clients through a family of companies providing award-winning strategy, design, production and execution of marketing, branding, pharmaceutical distribution, technology and commercialization services. BW Health Group includes Benchworks, a full-service marketing and communications agency; Safe Chain Solutions, a national distributor of pharmaceutical products and medical supplies; and BW Consulting, a life science consulting division. BW Health Group also has a strategic partnership with Occam Health, an independent patient services provider. For additional information, please visit http://www.bwhealthgroup.com or call 800-536-4670.