By the Beach Suncare is launching at Target Beauty Studio on September 10, bringing its fragrance-first SPF creams, dry oils and new travel-friendly minis to more than 600 Target stores nationwide and Target.com.
NEW YORK, Aug. 27, 2026 /PRNewswire-PRWeb/ -- By the Beach Suncare the sensorial, fragrance-first suncare brand founded by Jessica McGratty-Singer and Andrew Glass, today announced its launch in Target Beauty Studio, Target's new prestige beauty destination that officially opens September 10 in more than 600 stores nationwide and on Target.com.
As part of Target Beauty Studio's thoughtfully curated assortment of new prestige, emerging and global beauty brands, By the Beach Suncare will offer Target guests access to a colorful lineup of broad-spectrum SPF 30 face and body creams, nourishing dry oils and travel-friendly minis, including products in a Target-exclusive scent, making it easier than ever to discover and shop the brand, alongside what's new, now and next in beauty.
By the Beach was created to address one of sun care's most persistent challenges: inconsistent daily use. Traditional SPF can feel heavy, smell overly clinical or lack an emotional connection, turning protection into a chore. By the Beach takes an innovative approach, pairing broad-spectrum UVA and UVB protection with transportive scents, lightweight textures, colorful creams, luminous finishes and playful packaging to make application and reapplication feel like an indulgent self-care ritual for all ages.
Across the range, the hydrating, nourishing formulas are designed to absorb quickly, blend invisibly across skin tones and leave no white cast or heavy, greasy residue. By the Beach products are vegan, cruelty free, dermatologist tested, pore-friendly, octinoxate free and oxybenzone free. The dry oils feature skin-loving botanicals including grape seed, jojoba seed and argan oils to help leave skin soft, smooth and moisturized.
By the Beach Suncare at Target Beauty Studio
At launch, Target guests will be able to shop the following By the Beach offerings, including:
- New Target-Exclusive Coco Loco Collection: Available as an SPF30 Face & Body Cream ($20) and SPF30 Face & Body Dry Oil ($18)
- SPF30 Face & Body Cream Collection ($20 each): Colorful, lightweight creams available in Citrus Crush, Candy Clouds and Melon Daze. The hydrating formulas melt into skin with a smooth finish and no white cast.
- SPF30 Face & Body Dry Oil Collection ($18 each): Silky, non-greasy dry oils available in Citrus Crush, Candy Clouds and Melon Daze. Each formula absorbs quickly and features grape seed, jojoba seed and argan oils to leave skin soft, luminous and nourished.
- New Travel-Friendly Minis ($6.99 each): For the first time, the complete By the Beach cream and dry oil collections will be available in minis across Citrus Crush, Candy Clouds, Melon Daze and Target-exclusive Coco Loco.
The new 1.7 oz. minis were designed to encourage discovery, while making daily application and reapplication easier. The TSA-friendly sizes allow guests to experience the brand's fragrances, textures and SPF performance at an accessible price, while keeping sun protection close at hand in a handbag, gym bag, car or carry-on.
By the Beach will support the Target launch with a 360-degree campaign spanning creator partnerships, social content, lifestyle photography, digital advertising, public relations and sampling. In-store and online storytelling will spotlight the scents, textures, benefits and personalities behind the products to make discovery engaging and intuitive.
The Target expansion marks a significant milestone for By the Beach less than a year after launch and reflects growing retailer confidence in fragrance-first sun care. Beyond the Target launch, the brand will continue developing new fragrances, formats and SPF experiences.
"This launch with Target still feels like a dream and we are so proud to be on this amazing journey together after 12 years of friendship. We are so grateful for Target's belief in By the Beach and thrilled to be part of the new Target Beauty Studio," said Jessica McGratty-Singer and Andrew Glass, co-founders of By the Beach Suncare. "Target has built an incredible reputation for introducing guests to emerging beauty brands that combine performance, beautiful design and unique experiences. By the Beach is more than SPF-It's a state of mind, our brand was launched with the idea of bringing sunshine and joy to your daily SPF ritual. This partnership gives us the opportunity to bring our sensorial approach by combing fragrance, colour and nutrient dense formulas with SPF to millions of consumers nationwide and we hope they fall in love with By the Beach. "
About Target Beauty Studio
Target Beauty Studio is a prestige beauty destination that combines Target's merchandising authority and elevated shopping experience, making it easier for guests to discover and shop what's new, now and next in beauty. The reimagined experience brings together an expertly curated assortment of 90 prestige, emerging and global beauty brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nails.
Designed to blend inspiration, expertise and convenience, Target Beauty Studio will feature specialty-level presentation, dedicated Beauty Advisors, Target Circle offers and rotating product spotlights for a discovery-led experience both in-store and online.
Together with Target's core beauty assortment, Target Beauty Studio creates a one-stop beauty destination for every routine, from everyday skincare and beauty essentials to prestige favorites and the latest beauty finds.
By the Beach Suncare will be available beginning September 10 in Target Beauty Studio locations across the U.S. and on Target.com.
For more information, visit BytheBeachSuncare.com.
About By the Beach Suncare:
By the Beach is a sensorial SPF brand founded by beauty industry veterans Jessica McGratty-Singer and Andrew Glass that transforms sun protection into an indulgent daily ritual. Lovingly crafted in Spain, the brand's colorful face and body creams and nourishing dry oils combine broad-spectrum protection with luxurious textures, luminous finishes, transportive scents and skin-loving ingredients. Drawing on more than two decades of beauty industry experience, the founders created By the Beach to make sun care something consumers crave, not simply a necessity. The brand also supports environmental preservation organizations through donations made throughout the year. By the Beach is more than SPF. It's a sun-soaked state of mind.
Media Contact
Heather Fisher Gotlib, By the Beach Suncare, 1 6463976446, [email protected], https://bythebeachsuncare.com/
SOURCE By the Beach Suncare
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