C3 Metrics Co-Founder To Speak On Future Of Analytics Profession At Insights Association
C3 Metrics Co-Founder and COO, Jeff Greenfield, to highlight the evolving role, value and impact of the analytics professional within tomorrow's organization.
PORTSMOUTH, N.H., May 06, 2019 /PRNewswire-PRWeb/ -- C3 Metrics, the global leader in cross-channel advertising measurement and accountability, today announced that on May 9, 2019, Chief Operating Officer and Co-Founder Jeff Greenfield will discuss the future of the analytics profession at the Insights Association IMPACT conference.
Greenfield will provide insight on how the new technology of unified measurement has revolutionized the analytics role within tomorrow's organization, on a panel titled "Intention: Using Your Career to Make an Impact". Professionals in attendance will understand the evolving role of analytics and how to create an impact for your team and clients.
Greenfield joins a panel of industry professionals who have experienced the changing world of analytics while at companies ranging from Forrester to Staples as their careers have evolved. Moderated by Jacqueline Rousseau-Anderson, Growth Strategist at ScaleHouse and WIRe Boston Lead, panelist include: Caroline Krantz, Senior Director Recruitment and Special Projects at Big Brothers, Big Sisters; Cathy Harrison, Director, Client Services at in4mation insights; and Erica Seidel, Executive Recruiter at The Connective Good.
The group will discuss the evolving world of analytics and research, take a deep dive into ways analytics professionals can create an intentional career path in such a fast-moving technology heavy industry and what critical skills and traits are needed to create an impact.
"With advances in machine learning, this is the most exciting time history to be an analytics professional," said Jeff Greenfield. "With insights now available almost immediately at your fingertips, the ability to make an Impact to your organization and your career is unprecedented."
This year's Insights Association IMPACT Conference invites attendees to take action, discuss how they've made an impact and learn how other Insights professionals have done the same, with the goal to see how each individuals' impact can help one another grow individually and collectively as an industry.
"I am thrilled to have Jeff join our session at the IMPACT Conference," says moderator Jacqueline Rousseau-Anderson. "Jeff has made an impact at every stage of his career and I know he will provide the audience with actionable insights that they can put to use minutes after the panel session concludes."
The IMPACT Conference sessions run from 9:00 a.m. to 3:30 p.m. in the Conference Center at Waltham Woods, closing with cocktails until 5 p.m. Learn more about the conference here: http://www.newenglandia.org/2019-spring-conference/
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association members are the world's leading producers of intelligence, analytics and insights. The New England Chapter has approximately 1,500 members – about 65% of which are based in leading research and insights firms while 35% of members are from corporations across New England.
About C3 Metrics
C3 Metrics is a global leader in cross-channel advertising measurement & accountability. Built by marketers and backed by the former Chairman and CEO of Nielsen, C3 Metrics' award-winning Attribution Data Cloud provides independent measurement across all traditional and digital advertising channels to deliver the greatest impact for the next advertising dollar spent. On average, companies using C3 Metrics see +44% increase in return on advertising dollar investment (ROI) and +30% increase in advertising budgets. C3 Metrics can be reached at [email protected] or by visiting https://c3metrics.com.
SOURCE C3 Metrics
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