C3 Metrics Launches “This is Attribution” Podcast

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Launched by the leader in advertising attribution, podcast will explore the business of measurement

C3 Metrics, the global leader in cross-channel advertising attribution measurement and accountability, today announced the launch of its new podcast series, titled “This is Attribution”.

Hosted by C3 Metrics’ Chief Attribution Officer, Jeff Greenfield, the podcast takes listeners behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. Greenfield and his guests will discuss attribution strategy, priorities and management to help organizations successfully deploy attribution and gain actionable insights.

Among the first industry leaders featured on the podcast are Michael Kaushansky, president of Helia & chief data officer at Havas, Rudy Grahn, EVP intelligence at Publicis Media, and Izzet Agoren, VP data science at Rauxa.

“Dialoguing with industry insiders about attribution and measurement has been a rewarding experience,” said Jeff Greenfield. “‘This is Attribution’ is and will continue to be a resource for the industry to learn about developments in this space, directly from those who are innovating and adapting as new technologies and approaches become available – I look forward to posting episodes for years to come.”

Interviews and show notes from “This is Attribution” can be found at https://c3metrics.com/podcast, with new episodes airing every Tuesday. The podcast is also available for streaming on Apple Podcasts and Spotify.

About C3 Metrics
C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability. Built by marketers and supported by their real-world insights, C3 Metrics’ award-winning Attribution Data Cloud provides independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent. On average, companies using C3 Metrics report +44% increases in return on advertising dollar investment (ROI). C3 Metrics can be reached at contact(at)c3metrics(dot)com or by visiting https://c3metrics.com.

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Bill Daddi

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