CA Flower Mall Petalers Bloom Bright 24/7 Thru Valentine’s Daze

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Valentine’s Day has evolved past being just a day for lovers. California Flower Mall petalers’ bloom bright all night Thursday until Valentine’s Day Friday 8 p.m. with a city block wide mall of flower gifts to celebrate every kind of love and relationship.


Growers Direct Flowers at California Flower Mall #102. Custom garden rose heart Valentine's Day flower arrangement. Photo: Gus Mejia

"Flower gifts uplift the human spirit, that won’t change." - Mark Chatoff, Owner & President California Flower Mall

Responding to the National Retail Federation report about changing consumer attitudes towards Valentine’s Day, Mark Chatoff, owner of California Flower Mall a Downtown Los Angeles wholesale flower market says his analysis of NRF data shows fresh flower gifts and arrangements will continue to be a popular favorite, even among millennials. “Flowers gifts uplift the human spirit, that won’t change. The evolution of Valentine’s Day reflects the diversity of lifestyles today. Whether people celebrate it as a sentimental romantic tradition, a day to show love to yourself, Galentine’s Day, Palentine’s Day, or, Love and Friendship Day as it’s known in the Latino community -- all reports indicate that in Southern California fresh flower gifts, plants and floral arrangements will continue to reign in the ever-expanding celebration of relationships.”    

Whatever name you give it people still love the day of love. Danielle Hayes, blogger for The Shelf, a data-driven influencer marketing platform says, “Singles have ramped up their Valentine’s Day spending over the last few years as well.” She gives these fun facts about people and their love for Valentine’s Day:

  • 35 percent of non-celebrants have Valentine’s Day plans, whether it’s to treat themselves or spend time with friends and family
  • NRF data shows Galentine’s Day may really be a thing. Since 2010, expected spending on Valentine’s Day gifts for friends has nearly tripled, from $737 million to $2.1 billion
  • To date, there are more than 860k Instagram posts tagged #galentines #galentinesday #palentines #palentinesday, the hashtags commonly used to celebrate mirror holidays Galentine’s Day (for female friends) and Palentine’s Day (for any friends)
  • Whether viewed as “shoppertainment”, or a great way to celebrate love and relationships, Valentine’s Day is a day of spending and gift-giving, even among those who do not embrace the traditional “Valentine’s Day is for lovers” concept.

About California Flower Mall
The California Flower Mall, located at 825 San Pedro Street with parking at CFM’s 824 San Julian Street entrance, is one of the largest DIY wholesale flower markets in the expanding ten-block Downtown LA Flower District trade community -- the largest concentration of wholesale flower markets and flower businesses in the U.S. LA’s flower district neighborhood is located in the LA Fashion District Business Improvement District. CFM customer amenities include an onsite ATM, customer restrooms, on-site parking, and a cafe with patio dining. There is no admission fee, documents or membership badge required for the trade or public to shop at CFM. CFM is open 7 days a week and most holidays. For flower prices and availability contact CFM flower vendors directly at

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Marianne Giblin
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